In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Storage capacity utilization metrics provide a framework you can use to analyze and manage SAN storage use across a diverse IT environment. Check out this white paper to explore how capacity metrics can help your organization with efficiency, capacity management, and risk management. 

<p>Increased travel costs have led many companies to look into collaboration technology for their organizations. This white paper examines the key capabilities of these tools and discusses the server architecture required to support them.</p> 

This paper examines an array of solutions for SAP customers to optimize the Order-to-Cash processes in ways that contain costs and achieve optimum organizational efficiency, high customer retention and successful cash management. 

<p>A thorough understanding of all the components of your next server purchase can ensure that your business needs are met. Access this e-guide to gain expert insight into your different server options, how to assess your businesses server requirements, and things to consider when purchasing your next server.</p> 

Nissen Chemitec America has utilized several different systems to manage enterprise operations but these systems weren’t designed to meet the specific needs of automotive injection molding suppliers. Nissen selected EnterpriseIQ because it meets manufacturing-specific functionality and automotive industry requirements in a single-database system. 

Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy. 

This white paper describes how combining your front-end business strategy to downstream technical execution helps you overcome rapid technological changes, shortens product lifecycles and turns innovative ideas into profitable business opportunities. 

Read on to learn more about the benefits of HP's business intelligence and data planning system and how it can reduce total cost of ownership by 30%. 

Operational dexterity is essential in today's globally competitive business environment. A predictive analytics solution can help you achieve this level of agility. This webcast from IBM outlines a predictive operational analytics option that enables you to capture and integrate data to determine future outcomes and make better decisions. 

This comprehensive WLAN buyers guide explores the current trends and considerations you must make before making your WLAN purchase. 

Retail consumers can now research purchases online and access customer support via social networking sites, and disgruntled consumers can now shop around on the Web and on mobile devices. Read this white paper to learn more about the drastically changing world of retail.