In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

E-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size. 

This webcast discusses strategies and advantages for leveraging web content management to improve your online marketing initiatives. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

In seven simple steps, eBusiness, customer experience and contact center professionals can right channel online customer service inquiries, boosting sales and customer satisfaction while reducing customer service costs by delivering the right information and service to the right customer at the right time. 

Retail consumers can now research purchases online and access customer support via social networking sites, and disgruntled consumers can now shop around on the Web and on mobile devices. Read this white paper to learn more about the drastically changing world of retail. 

An increasing number of organisations are considering how online communities and team workspaces can help them be more collaborative both internally and externally with customers and partners. If you’re thinking about, or have already started developing a strategy for an online community. 

This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management. 

With over 5,000 requests per second during peak periods, online retailer Gilt Groupe could lose a large percentage of its daily profits in just 10 minutes of downtime. After choosing the Riverbed Stingray Traffic Manager as its load balancing solution, visits to the site have increased thanks to improved customer satisfaction. 

This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 

This short white paper from Dell and Symantec explores backup and recovery solutions for virtualized environments and recommends which products to use. 

This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.