This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

Access this white paper to discover how a better, smarter approach to commerce can eliminate the potential for unhappy customers and improve your reputation and brand. In today’s highly competitive marketplace, ensuring your customers are satisfied with your services is worth the extra effort. 

Business and IT leaders are under increasing pressure to improve B2B collaboration and the electronic communication capabilities of their organizations. This report looks at the key drivers for B2B collaboration in both the purchase-to-pay and... 

Increasing cost controls and unpredictable cost increases are leading many enterprises to rethink how they support their business-to-business (B2B) operations. As a result, many enterprises are choosing to outsource B2B integration by partnering with a managed services provider. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Analysts Clive Longbottom and Rob Bamforth offer advice on putting in place an effective, integrated, overall B2B solution. 

As enterprises find new offerings and better products available to them, and as customer requirements change, there is a move to reassess and improve their processes involving B2B integration. This white paper provides guidance and tools that will help guide B2B teams as they go through their reassessment. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Engaging all the players in your complex value chain in a meaningful, systematic way can present a tremendous challenge. But B2B integration is imperative to your organization's success. This white paper examines various integration solutions that can complement your environment to help maximize resources and help you achieve your business goals. 

Justifying a strategic B2B initiative is especially critical. It encompasses integrating your major information systems to give your company the secure foundation it needs to collaborate effectively with customers, partners and suppliers. Fortunate... 

This presentation transcript examines the main B2B integration options facing Oracle E-Business Suite users and explains how to maximize B2B effectiveness and flexibility. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.