This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

Attend this webinar to learn about Forrester's Total Economic Impact (TEI) framework and how you can use it to identify high-ROI data integration solutions for your own organization. An overview of Forrester’s DMExpress analysis, with financial results and customer interview highlights, will also be presented. 

Over the course of 2010 and 2011, Forrester Research spoke to hundreds of customers about their enterprise service bus (ESB) activities, and conducted briefings and demonstration reviews as well as over twenty customer interviews to evaluate five commercial and four open source ESB product vendors. Access this paper to examine Forrester's findings. 

Read this paper featuring Forrester research now and learn about the total economic impact and potential ROI that enterprises are realizing by deploying IBM Netezza DW appliance with data analytics. By taking some time to digest this resource, you will know whether a similar installation within your company will have a similar financial effect. 

This independent report from analysts, Nucleus Research offers a critical assessment of Oracle’s Cloud Services. 

This paper from looks Ovum Research examines the key criteria and considerations you need to be aware of when evaluating your organizations BI and analytics strategy. 

In order to combat the ever-evolving challenges of today’s networks, it’s time to head back to school in our exclusive Network Evolution University – Featuring three distinct classes and nine progressive learning lessons that explore all there is to know about next generation networks and how to overcome the challenges they present. 

A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content. 

This white paper discusses the growing trend of using data integration to make large amounts of information a fully-accessible and useful part of your organization. Learn how this strategy can help manage organizational data and why performance is being used as the new benchmark for success. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis.