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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution

February 20, 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. 
(WHITE PAPER) READ ABSTRACT |

Connect with Sage 200 Suite - How Sage 200 helps keeps your finances in check by Sage Software

March 30, 2012 - (Free Research)
Read this white paper to learn about a software suite that easily shares business intelligence (BI) and customer relation ship management (CRM) data throughout your business, is designed to grow with you, and is customized to suit your specific needs. 
(WHITE PAPER) READ ABSTRACT |

Building Relationship Capital: Client Relationship Management for the Capital Markets by Pivotal CRM, a CDC Software solution

January 24, 2011 - (Free Research)
Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges. 
(WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM

August 31, 2010 - (Free Research)
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well. 
(EBOOK) READ ABSTRACT |

How to Fine-Tune your Contact Center by SearchCRM

August 07, 2013 - (Free Research)
With call center software, best business practices can be difficult to navigate. But the payoff is worth investigating. In this handbook, readers find detailed explanations of the latest call center technologies as well as insight on call center management—including schedule and workforce management. 
(EGUIDE) READ ABSTRACT |

Customer Experience Exchange E-Zine Issue 2 by SearchCRM

January 31, 2012 - (Free Research)
This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies. 
(EZINE)

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software

October 2008 - (Free Research)
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. 
(WHITE PAPER) READ ABSTRACT |

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited

August 2008 - (Free Research)
This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. 
(WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation

July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM

May 2012 - (Free Research)
This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 
(EZINE)

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc.

September 2010 - (Free Research)
After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well. 
(CASE STUDY) READ ABSTRACT |

How to retain customer loyalty in the competitive retail market by Infor CRM

January 2012 - (Free Research)
Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data. 
(WHITE PAPER) READ ABSTRACT |

Knowledge-Infused Customer Relationship Management: A Game-Changing Investment for Customer Support by Oracle Corporation

November 2011 - (Free Research)
Most customer service organizations have recently seen operational budgets cut by nearly 20%. In addition, the goal of maintaining quality customer service has become more difficult to achieve. Organizations must now deliver the same levels of service with fewer resources. Can it be done? Read on, and find out how. 
(WHITE PAPER) READ ABSTRACT |

One Stop Data: Gaining Access to Enterprise, Customer, Business Intelligence by Advent Global Solutions Inc.

March 2012 - (Free Research)
This expert e-guide discusses next-generation BI software, in particular customer relationship management (CRM) analytics and how these factors complement the SMB market. 
(EGUIDE) READ ABSTRACT |

Partner Channel Management: Build Stronger Partnerships for Stronger Profits by SAP America, Inc.

September 2010 - (Free Research)
This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company. 
(WHITE PAPER) READ ABSTRACT |

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements by SAP America, Inc.

September 2010 - (Free Research)
By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered. 
(WHITE PAPER) READ ABSTRACT |

Is Your CRM Solution Keeping Up with the Times? by Oracle Corporation

December 2011 - (Free Research)
In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor. 
(WHITE PAPER) READ ABSTRACT |

CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs by SugarCRM Inc.

July 2011 - (Free Research)
The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees. 
(WHITE PAPER) READ ABSTRACT |

Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters

February 2009 - (Free Research)
Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. 
(WHITE PAPER) READ ABSTRACT |

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters

December 2008 - (Free Research)
This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. 
(WHITE PAPER) READ ABSTRACT |

Staying connected: Don't let faulty mobile applications lose customers by SearchCRM

May 2013 - (Free Research)
Mobile applications are quickly becoming the most common way customers interact with businesses, and can often make or break a customer's experience. In this expert e-book, explore what customers expect from mobile applications and discover the technologies and practices you'll need to create useful, engaging mobile apps. 
(EBOOK) READ ABSTRACT |

Using Social Media to Win Over Customers by SearchCRM

March 2013 - (Free Research)
While many businesses are eager to join their customers at the social media party, doing so without the proper internal processes in place could spell disaster. In this brief expert e-book, you can learn how to create a successful social CRM initiative (and valuable customer relations) through implementing the right processes and technologies. 
(EBOOK) READ ABSTRACT |

3-2-1 Contact the Call Center by SearchCRM

January 2013 - (Free Research)
Contact centers can't live in the past. This three-part handbook offers insight into how contact centers can modernize an agent's tools to meet the demands and needs of customers whose mobile and social empowerment has put companies in the virtual hot seat. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Achieve a 360 Degree View of Your Customer by Infor

November 2012 - (Free Research)
In today's market, it's easier to keep existing customers than obtain new ones. In order to retain the most customers, you need optimal CRM strategies – but relying on CRM software alone won't cut it anymore. Read this transcript to learn how integrating CRM with enterprise resource planning (ERP) can enhance your sales strategies. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

LEGO: Nurturing Consumer Loyalty Bloomberg BusinessWeek Article by SAP America, Inc.

December 2011 - (Free Research)
This LEGO customer success story reported by Bloomberg Businessweek highlights how LEGO leverages SAP Customer Relationship Managment (SAP CRM), especially the loyalty management software, to run the compnay's customer loyalty program. 
(WHITE PAPER) READ ABSTRACT |

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