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Merchandising Moments of Influence by IBM

October 31, 2013 - (Free Research)
This informative resource that identifies some of the precursor moments that lead to merchandising success, including the customer, assortment, price, and more. 
(WHITE PAPER) READ ABSTRACT |

Converting Linux and Windows Physical and Virtual Machines to Oracle VM Virtual Machines by Oracle Corporation

December 2008 - (Free Research)
This document describes the virtual machine conversion functions built into Oracle VM in Release 2.1.2, and how you can plan and execute the virtual machine conversions using Oracle VM. 
(WHITE PAPER) READ ABSTRACT |

easyJet – experiences significant increase in conversions using Sitecore to personalise its home page by Sitecore

July 2012 - (Free Research)
easyJet, Europe's leading airline, was struggling with a web content management system (CMS) that couldn't offer meaningful customer personalization. Check out this brief case study to see how easyJet implemented a new CMS that allows them to personalize the homepage for every visitor and make travel planning easier for all their customers. 
(CASE STUDY) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

7 Ways Video Can Fuel Customer Engagement, Conversion and Acquisition by Limelight Networks, Inc.

August 2013 - (Free Research)
Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now. 
(WHITE PAPER) READ ABSTRACT |

Landing Page Optimization: Best Practices to Lift Conversion by WebTrends (E-mail this company)

January 2013 - (Free Research)
Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more. 
(WHITE PAPER) READ ABSTRACT |

ABBYY FlexiCapture Engine Drives Business For the Insurance Industry by ABBYY

May 2012 - (Free Research)
Access this case study to read about how an insurance company leveraged an automated conversion strategy to upload applications almost instantly to their management system. Discover how you can implement a similar system to facilitate the automation of submitting application forms. 
(CASE STUDY) READ ABSTRACT |

8 Seconds to Capture Attention: Silverpop's Landing Page Report by Silverpop Systems Inc.

August 2008 - (Free Research)
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. 
(WHITE PAPER) READ ABSTRACT |

Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB by Calpont

March 2011 - (Free Research)
The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use. 
(WEBCAST) READ ABSTRACT |

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management by LeadLife Solutions

July 2013 - (Free Research)
Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle. 
(WHITE PAPER) READ ABSTRACT |

Go beyond the surface: User Experience Design At A Glance by Hewlett-Packard Company

June 2013 - (Free Research)
This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

GoAnywhere: Mutual Bank Finds Secure Data Transfer Solution with Fast Implementation by Linoma Software

July 2008 - (Free Research)
In this case study Think a mutual bank, implemented GoAnywhere software. They chose this product because of the database conversion, the database push, the secure FTP, and the support staff at Linoma. 
(CASE STUDY) READ ABSTRACT |

Ball Corporation: Leading Manufacturer Increases Accuracy of Business Transaction Processing by 5-10% by Sterling Commerce Manufacturing Solutions

March 2008 - (Free Research)
Ball Corporation needed to reevaluate its existing B2B IT environment, which was built on a legacy EDI platform. Many processes and data conversions within the supply chain were still manually driven. Ball selected an integration suite and... 
(CASE STUDY) READ ABSTRACT |

Online Testing for Site Optimization: 101 by WebTrends (E-mail this company)

April 2013 - (Free Research)
Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization. 
(WHITE PAPER) READ ABSTRACT |

Real-time Personalization: 6 fundamental tips for marketers by IBM

December 2013 - (Free Research)
Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Management in the New Era of Mobility by IBM

August 2012 - (Free Research)
View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies. 
(WHITE PAPER) READ ABSTRACT |

Staples Case Study by IBM

September 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division

April 2011 - (Free Research)
This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change. 
(WHITE PAPER) READ ABSTRACT |

Five Ways BPM Can Improve Complex Sales - Turning Prospects into Customers by Metastorm

February 2008 - (Free Research)
BPM enables organizations to rapidly adapt customer on-boarding processes, ensuring there is no gap between a mandated process change and enforcement of that change. 
(WHITE PAPER) READ ABSTRACT |

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion by WebTrends (E-mail this company)

April 2013 - (Free Research)
In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more. 
(WHITE PAPER) READ ABSTRACT |

The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers by Runaware

June 2011 - (Free Research)
The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 2009 - (Free Research)
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Nine Real-World Results from Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. 
(WHITE PAPER) READ ABSTRACT |

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software

October 2008 - (Free Research)
This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more. 
(WHITE PAPER) READ ABSTRACT |

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