The white paper explores the fundamentals of automated software testing, explains how such an endeavor is actually an investment for a company, and details how a company can get a return on their investment. 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

General-purpose PDAs and ruggedized enterprise mobile computers are made for separate markets, designed for different tasks, and vary by their size, weight and materials. But the biggest difference between these device types is their total cost of ownership (TCO). This white paper explains how your business can get TCO as low as possible. 

In spirit, both traditional and agile project delivery embody similar principles and practices that aim to deliver measurable results 

This Ventana Research report discusses product information management (PIM) based on the Value Index. Learn how PIM systems can synchronize all your attributes and definitions used in the identification, description, sales and fulfillment of products across all channels that customers, suppliers and partners use. 

CPG companies are discovering that high product volume sales come at the expense of extreme data complexity. Companies struggle to maintain open lines of communication with retail customers and distributors trying to manage the flow of product. Learn how CPG companies deliver BI to business managers to better manage fluctuating product demand. 

The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. 

The digitisation index from Booz & Co reveals the business leaders and laggards in the digital technology and explains why it is vital to embrace it. 

Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices. 

This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing. 

SAPinsider PROFILES magazine recently talked with Davis Bennett, Vice President of the Solution Delivery Center at SAP Consulting North America, about how SAP’s Rapid Deployment Solutions are creating a whole new way of driving value for SAP customers. 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM.