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The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention by IBM
December 31, 2012 - (Free Research)
In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative. Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
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Integrated data mining - the core to customer analytics success by Infor
February 28, 2013 - (Free Research)
For most companies, data mining for customer analytics fails to live up to its potential, due to the complexity and cost of traditional tools. Inside, discover the challenges that traditional data mining systems pose and gain insight on how you can overcome them to enable customer analytics success.
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Customer Analytics Pay Off by IBM
January 24, 2012 - (Free Research)
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
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Achieving customer loyalty with customer analytics by IBM
October 31, 2012 - (Free Research)
This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers.
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Cashing in on Customer Insight by IBM
December 31, 2012 - (Free Research)
In today's world, the only way to stand out is by differentiating the experience you offer your customers. Access this exclusive resource to explore how you can improve customer experience by leveraging customer analytics- including predictive analytics, social analytics, business intelligence, and decision management.
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Unlock the Value of Social Media Data by Hewlett-Packard Limited
January 04, 2012 - (Free Research)
Read this paper now to learn how you can implement social data practices into your current customer analytics program.
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Predictive Analytics for Sales and Marketing by Information Builders
September 21, 2012 - (Free Research)
Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
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Social Media and Business Intelligence: Creating the Integrated Customer Hub by Oracle Corporation
September 30, 2012 - (Free Research)
Social media is no longer just for teens as it provides businesses with a wealth of information about their customers when effectively analyzed. However, many are finding that traditional analytics systems lack the scalability needed to keep up with social data. Read on to learn about a monitoring platform that helps mitigate this challenge.
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The Secret to Reducing Churn: Leveraging Analytics for Better Customer Insight by Pitney Bowes Group 1 Software
March 15, 2013 - (Free Research)
Leveraging analytics in your telecommunications business can greatly increase customer insight and improve the customer experience. This white paper details how you can benefit from using a proactive, customer focused, results-oriented analysis approach. View now to learn more!
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Best practices for analytics in retail by IBM
September 29, 2011 - (Free Research)
In this e-guide, you'll receive advice for developing a customer analytics strategies and tips to use BI to optimize your investments.
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The Case for Big Data and Analytics in Retail: Unlocking Hidden Opportunities by Hewlett-Packard Company
April 10, 2013 - (Free Research)
More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights.
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Advancing Your Digital Marketing Strategy with Webtrends Analytics by WebTrends
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April 18, 2013 - (Free Research)
In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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Smarter communications through analytics by IBM
November 18, 2011 - (Free Research)
As research suggests, investments in data integration and analytics that maximize the value of each customer are worthwhile and create potential for financial gain. To quantify the value of those investments, an illustrative $8 billion communications provider was modeled. Results from this effort are presented throughout this paper.
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