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22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst

December 31, 2009 - (Free Research)
Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. 
(WHITE PAPER) READ ABSTRACT |

E-Guide: Key Strategies for Improving Customer Service in a Down Economy by Citrix Online

January 07, 2010 - (Free Research)
Read this E-Guide and explore key techniques for using Web 2.0 technologies to improve your customer service, marketing and sales efforts. Discover a sound customer service strategy for your organization, as well as two types of online customer service initiatives. 
(EGUIDE) READ ABSTRACT |

Mobile Sales Force at Growing Company Benefits from Mobilizing CRM Information to the Field by BlackBerry

February 26, 2009 - (Free Research)
Sales Partnerships needed a way to coordinate the activities of the outsourced sales force services it offers. They wanted a solution that would help maximize the productivity of the sales force by tracking sales activities, handling territory management, and creating a high level of accountability for the sales representatives working... 
(DATA SHEET) READ ABSTRACT |

Integrating IP Address Management for Real-time Data and Services Delivery with Central Monitoring of DNS and DHCP Services by Infoblox

March 02, 2009 - (Free Research)
This paper explains the importance of IP address management, discusses the criteria for an ideal IP address management solution, and explains the features and advantages of the Infoblox IP address management solution. 
(WHITE PAPER) READ ABSTRACT |

Help Desk Authority Professional Edition - 30 Day Free Trial! by ScriptLogic Corporation

September 08, 2009 - (Free Research)
How are you currently tracking your help desk issues? Does your homegrown solution have too many limitations? Or is the enterprise solution you currently have overkill? Whichever scenario best describes you…we can help. 
(TRIAL SOFTWARE) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

February 07, 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 
(ANALYST REPORT) READ ABSTRACT |

Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars (E-mail this company)

June 15, 2004 - (Free Research)
Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 
(WEBCAST) READ ABSTRACT |

Introduction to GPS and Blackberry by BlackBerry

January 12, 2009 - (Free Research)
In this webcast you will learn that Global Positioning System (GPS) is a series of 24 geosynchronous satellites that continually transmit position information. 
(WEBCAST) READ ABSTRACT |

Courier Company Uses Blackberry Solution to Help Reduce Operational Costs and Improve Customer Service by BlackBerry

February 26, 2009 - (Free Research)
In order to monitor and manage a workforce of independent drivers, the BlackBerry® Enterprise Solution was matched with Air-Trak, a solution that allows companies to track deliveries and receive almost instant updates on driver locations. Read on to discover how this improved operations for a mid-size courier company. 
(CASE STUDY) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company)

May 2006 - (Free Research)
The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 
(WHITE PAPER) READ ABSTRACT |

Client Relationship Management for Asset Managers by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
This white paper describes how client relationship management (CRM) technology can help mutual fund wholesalers and institutional asset managers address these core industry challenges and effectively foster. 
(WHITE PAPER) READ ABSTRACT |

Improving Marketing Measurements, Operations, & ROI by Citrix Online

August 2009 - (Free Research)
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. 
(WEBCAST) READ ABSTRACT |

Presentation Transcript: How Dallas Cowboys Merchandising Scored Big with Rapid-fire BI by Tableau Software

December 2009 - (Free Research)
In this presentation transcript, discover how the Dallas Cowboys adopted BI strategies that optimized their tracking of manufacturing, distribution and sales. Hear from Bill Priakos, Cowboys' COO, as he explains the steps that the team took in order to get a real-time look into the distribution chain as well as seeing trends over time. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

How Dallas Cowboys Merchandising Scored Big with Rapid-fire BI by Tableau Software

November 2009 - (Free Research)
In this videocast, discover how the Dallas Cowboys adopted BI strategies that optimized their tracking of manufacturing, distribution and sales. Hear from Bill Priakos, Cowboys' COO, as he explains the steps that the team took in being able to get a real-time look into the distribution chain and see trends over time. 
(VIDEO) READ ABSTRACT |

Podcast - The Fine Art of Lead Follow-up by KnowledgeStorm, Inc (E-mail this company)

February 2006 - (Free Research)
The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 
(PODCAST) READ ABSTRACT |

KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company)

May 2005 - (Free Research)
The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 
(WHITE PAPER) READ ABSTRACT |

Dell's SMART Approach to Workload Automation by BMC Software, Inc.

April 2009 - (Free Research)
This white paper discusses why Dell chose BMC's CONTROL-M when they embarked on a broad initiative to integrate and upgrade its IT services to better satisfy business needs. 
(WHITE PAPER) READ ABSTRACT |

PODCAST: How Dallas Cowboys Merchandising Scored Big with Rapid-fire BI by Tableau Software

November 2009 - (Free Research)
In this podcast, discover how the Dallas Cowboys adopted BI strategies that optimized their tracking of manufacturing, distribution and sales. Hear from Bill Priakos, Cowboys' COO, as he explains the steps that the team took in being able to get a real-time look into the distribution chain and see trends over time. 
(PODCAST) READ ABSTRACT |

A Case to Optimize by CDW Corporation

September 2009 - (Free Research)
A business manager identifies an urgent need for a software application and requests a server to run the new application. Then the server provisioning process kicks off. Read this short whitepaper to learn about new techniques and technologies that can enable your business to cut through so much of the red tape involved in adding new applications. 
(WHITE PAPER) READ ABSTRACT |

Sales and Operations Planning: The Key to Continuous Demand Satisfaction by SAP America Inc

March 2007 - (Free Research)
Find out how leading companies are designing their sales and operations planning (S&OP) processes to continuously monitor and meet customer demand. 
(WHITE PAPER) READ ABSTRACT |

Reducing Costs with Efficient Operations: A Fast Track to More Working Capital by SAP America Inc

July 2007 - (Free Research)
Untamed costs can deplete the precious working capital that's critical to your ongoing operations and new expansions. By instituting efficient automated processes throughout your organization, you can reduce waste, unnecessary overtime, and a host of other cost factors. 
(WHITE PAPER) READ ABSTRACT |

Blackberry Solution Increases Customer Service for Corporate Real Estate Company by BlackBerry

February 2009 - (Free Research)
J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients. 
(CASE STUDY) READ ABSTRACT |

Presentation Transcript: Integrating Customer Contact Preferences into your CRM System by Gryphon Networks

December 2009 - (Free Research)
This presentation transcript shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Podcast: Integrating Customer Contact Preferences into your CRM System by Gryphon Networks

December 2009 - (Free Research)
This podcast shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. 
(PODCAST) READ ABSTRACT |

Integrating Customer Contact Preferences into your CRM System by Gryphon Networks

December 2009 - (Free Research)
This webcast shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. 
(WEBCAST) READ ABSTRACT |

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