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The Total Economic Impact of IBM® Exceptional Web Experience by IBM

March 30, 2012 - (Free Research)
Delivering an optimal web experience not only helps you engage with your customers, partners, and employees but also improves relationships and increases your competitive advantage. This resource explores why investing in web experience solutions can help you achieve this. 
(WHITE PAPER) READ ABSTRACT |

The Social Business: Advent of a new age by IBM

February 16, 2011 - (Free Research)
This paper outlines the why organizations need to become social businesses today. Read on to learn how your business can become social through crafting the right blueprint relying on networks, social and real-time collaboration, mobility and integration, how to deepen your customer relationships and the benefits associated with it, and much more. 
(WHITE PAPER) READ ABSTRACT |

A smarter approach to CRM: An IBM perspective by IBM

February 15, 2012 - (Free Research)
With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms. 
(WHITE PAPER) READ ABSTRACT |

Using IBM Social Business to Take Your Business Relationships to the Next Level by IBM

October 01, 2011 - (Free Research)
This IBM Redguide™ publication provides information about IBM Social Business and includes details about the business need and the value of transformation to a social business. It presents a high-level Social Business component diagram, highlights key capabilities, and includes customer case studies. 
(WHITE PAPER) READ ABSTRACT |

IBM Social Analytics: The science behind social media marketing by IBM

December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed. 
(WHITE PAPER) READ ABSTRACT |

Five Predictive Imperatives for Maximizing Customer Value by IBM

February 20, 2011 - (Free Research)
This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits. 
(WHITE PAPER) READ ABSTRACT |

Inside the Midmarket: A 2011 Perspective - An environment like no other - IBM Worldwide Study by IBM

October 27, 2011 - (Free Research)
In our increasingly intelligent, instrumented, and interconnected world, midsize businesses are finding new ways to use information and technology to be smarter about how they work, where they invest, and the way they interact with their customers. 
(WHITE PAPER) READ ABSTRACT |

Bluewater Power Prepares for Smart Metering with SAP and IBM Solutions by IBM

November 17, 2010 - (Free Research)
Bluewater Power implemented a set SAP and IBM solutions to help deal with new regulations and mandates in the energy sector. Read this case study to learn all the benefits Bluewater experienced by choosing this set of SAP and IBM solutions and learn how your organization can experience these same benefits as well. 
(CASE STUDY) READ ABSTRACT |

From Social Media to Social CRM: Reinventing the Customer Relationship by IBM

March 11, 2014 - (Free Research)
Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more. 
(WHITE PAPER) READ ABSTRACT |

Sales Intelligence: The Secret to Sales Nirvana by IBM

January 09, 2009 - (Free Research)
Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. 
(WHITE PAPER) READ ABSTRACT |

IBM Watson Engagement Advisor by IBM

November 01, 2013 - (Free Research)
The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service. 
(WHITE PAPER) READ ABSTRACT |

How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI by IBM

January 31, 2013 - (Free Research)
Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers. 
(WHITE PAPER) READ ABSTRACT |

Integrative CRM Enhances Midsize Business Agility and Performance by IBM

July 01, 2012 - (Free Research)
This paper is designed to help IT and business leaders at midsize companies find innovative ways to extend their customer relationship management (CRM) capabilities to capitalize on emerging trends such as cloud, mobile, social media and predictive analytics. Gain essential insight to get closer to your customers and ensure your company's survival. 
(WHITE PAPER) READ ABSTRACT |

The top 10 secrets to using data mining to succeed at CRM: Discover proven strategies and best practices by IBM

April 16, 2012 - (Free Research)
This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 
(WHITE PAPER) READ ABSTRACT |

Transforming Software Delivery: An IBM Rational Case Study by IBM

November 28, 2011 - (Free Research)
In 2007, the IBM Rational Development organization realized they needed to make improvements in their development lifecycle. This white paper explores that transformational journey, highlighting: How to improve team collaboration, why agile practices are essential, how to gain development intelligence and more! 
(WHITE PAPER) READ ABSTRACT |

Smarter customer service with IBM business analytics by IBM

August 30, 2013 - (Free Research)
View this resource to learn how your business can build better relationships with your customers by utlizing business analytics. 
(WEBCAST) READ ABSTRACT |

Achieving customer loyalty with customer analytics by IBM

October 31, 2012 - (Free Research)
This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers. 
(WHITE PAPER) READ ABSTRACT |

How Analytics Bring Organizations Closer to Their Customers by IBM

April 19, 2012 - (Free Research)
Analytics offer insight and can help you make better, smarter decisions - both of which can enable positive customer experiences. In today's wide-open business environment, customers have plenty to choose from. This paper explains why using analytics to your advantage is key to fostering successful customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Simplify Sales Environments with the Web Commerce Pattern of the IBM PureApplication System by IBM

May 21, 2013 - (Free Research)
Watch this brief video today to learn of a commerce pattern platform that allows organizations to quickly deploy commerce infrastructures and adjust capacity easily to accommodate peak usage. Learn how creating a highly stable environment will ensure optimal resource usage and minimize downtime to provide the best possible customer experience. 
(VIDEO) READ ABSTRACT |

ROI, Budgets Prevent Companies' Embrace of Social Media Analytics by IBM

March 15, 2013 - (Free Research)
Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor. 
(EGUIDE) READ ABSTRACT |

Making Your Portal and Mashup Decision: Advantage IBM by IBM

April 14, 2010 - (Free Research)
If your organization is considering deploying a new portal or migrating from one solution to another, IBM can help you make an educated and benefits-focused decision. This evaluation guide takes a scenario-based approach to help you navigate the portal decision criteria based on your current business priorities. 
(WHITE PAPER) READ ABSTRACT |

Survey insights: Marketing's impact on the customer experience by IBM

August 31, 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

Building Relationship Capital: Client Relationship Management for the Capital Markets by Pivotal CRM, a CDC Software solution

January 24, 2011 - (Free Research)
Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges. 
(WHITE PAPER) READ ABSTRACT |

Readying your Portals for Social Business by IBM

August 16, 2011 - (Free Research)
Social networking, high-speed mobility and smarter devices are changing the way we do business. Read this paper now to learn how you can create value for your business through building robust social and real-time collaboration capabilities into portals. 
(WHITE PAPER) READ ABSTRACT |

CW Special Report on Oracle by ComputerWeekly.com

February 01, 2012 - (Free Research)
This special report, updated for 2012, gives an independent view of the challenges facing Oracle, its financial performance, the services it offers, its place in the IT market and its future strategy. 
(WHITE PAPER) READ ABSTRACT |

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