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IBM solutions for social selling by IBM
May 09, 2013 - (Free Research)
The relationship a business has with its customers is integral to its success. Recently, the way customers relate to organizations has changed dramatically because of new technologies and expectations. Consult this white paper to learn more about how you can streamline your processes and improve your customer relationship with the changing trends.
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The Total Economic Impact of IBM® Exceptional Web Experience by IBM
March 30, 2012 - (Free Research)
Delivering an optimal web experience not only helps you engage with your customers, partners, and employees but also improves relationships and increases your competitive advantage. This resource explores why investing in web experience solutions can help you achieve this.
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Using IBM Social Business to Take Your Business Relationships to the Next Level by IBM
October 01, 2011 - (Free Research)
This IBM Redguide™ publication provides information about IBM Social Business and includes details about the business need and the value of transformation to a social business. It presents a high-level Social Business component diagram, highlights key capabilities, and includes customer case studies.
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A smarter approach to CRM: An IBM perspective by IBM
February 15, 2012 - (Free Research)
With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
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IBM Social Analytics: The science behind social media marketing by IBM
December 31, 2011 - (Free Research)
Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed.
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The Social Business: Advent of a new age by IBM
February 16, 2011 - (Free Research)
This paper outlines the why organizations need to become social businesses today. Read on to learn how your business can become social through crafting the right blueprint relying on networks, social and real-time collaboration, mobility and integration, how to deepen your customer relationships and the benefits associated with it, and much more.
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Bluewater Power Prepares for Smart Metering with SAP and IBM Solutions by IBM
November 17, 2010 - (Free Research)
Bluewater Power implemented a set SAP and IBM solutions to help deal with new regulations and mandates in the energy sector. Read this case study to learn all the benefits Bluewater experienced by choosing this set of SAP and IBM solutions and learn how your organization can experience these same benefits as well.
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Five Predictive Imperatives for Maximizing Customer Value by IBM
February 20, 2011 - (Free Research)
This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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Transforming Software Delivery: An IBM Rational Case Study by IBM
November 28, 2011 - (Free Research)
In 2007, the IBM Rational Development organization realized they needed to make improvements in their development lifecycle. This white paper explores that transformational journey, highlighting: How to improve team collaboration, why agile practices are essential, how to gain development intelligence and more!
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Sales Intelligence: The Secret to Sales Nirvana by IBM
January 09, 2009 - (Free Research)
Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.
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Integrative CRM Enhances Midsize Business Agility and Performance by IBM
July 01, 2012 - (Free Research)
This paper is designed to help IT and business leaders at midsize companies find innovative ways to extend their customer relationship management (CRM) capabilities to capitalize on emerging trends such as cloud, mobile, social media and predictive analytics. Gain essential insight to get closer to your customers and ensure your company's survival.
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Making Your Portal and Mashup Decision: Advantage IBM by IBM
April 14, 2010 - (Free Research)
If your organization is considering deploying a new portal or migrating from one solution to another, IBM can help you make an educated and benefits-focused decision. This evaluation guide takes a scenario-based approach to help you navigate the portal decision criteria based on your current business priorities.
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Achieving customer loyalty with customer analytics by IBM
October 31, 2012 - (Free Research)
This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers.
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ROI, Budgets Prevent Companies' Embrace of Social Media Analytics by IBM
March 15, 2013 - (Free Research)
Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.
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Readying your Portals for Social Business by IBM
August 16, 2011 - (Free Research)
Social networking, high-speed mobility and smarter devices are changing the way we do business. Read this paper now to learn how you can create value for your business through building robust social and real-time collaboration capabilities into portals.
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Building Relationship Capital: Client Relationship Management for the Capital Markets by Pivotal CRM, a CDC Software solution
January 24, 2011 - (Free Research)
Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges.
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Take a Holistic Approach to Business Driven Security by IBM
December 2008 - (Free Research)
Read this white paper to learn about actions that organizations can take to drive security efforts from a business-driven perspective, and how leadership from IBM can help enable success.
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CW Special Report on Oracle by ComputerWeekly.com
February 2012 - (Free Research)
This special report, updated for 2012, gives an independent view of the challenges facing Oracle, its financial performance, the services it offers, its place in the IT market and its future strategy.
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Implementing BPM to Drive Profitable Sales in TeliaSonera Finland by IBM
December 2010 - (Free Research)
Read this case study to learn how TeliaSonera Business Services used Lombardi Blueprint™ collaborative process modeling and prioritization tool and Teamworks BPM suite to design and automate the sales business processes so that they are controlled and easily managed. Read on to learn the benefits they experienced from turning to Lombardi.
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Customer Experience Exchange E-Zine Issue 2 by SearchCRM
January 2012 - (Free Research)
This second issue of Customer Experience Exchange highlights the contact center. Often an overlooked facet of customer relationship management (CRM), the contact center is usually the first way a customer reaches out to a company and thus should always be considered in CRM strategies.
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