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Mobile augmented reality opportunities for business by ComputerWeekly.com

December 01, 2010 - (Free Research)
The phrase “augmented reality” was coined by Boeing researcher Tom Caudell in the early 1990s to describe a digital display viewed through a headset  which guided workers through electrical wires in aircraft. The term has since gained currency and is now taken to describe digital information overlaid on the physical world. 
(WHITE PAPER) READ ABSTRACT |

ROI Case Study: Intacct Emergent Game Technologies by Intacct Corporation

March 22, 2010 - (Free Research)
Emergent needed an accounting application that would enable it to reconcile multiple currencies across its multiple subsidiaries, reduce manual data entry and monthly consolidation processes, and streamline revenue management. Continue reading to learn how Emergent chose Intacct for the financial management solution. 
(CASE STUDY) READ ABSTRACT |

Mom, Apple Pie, and the Office of Comptroller of the Currency by Iron Mountain

February 19, 2014 - (Free Research)
Consult the following white paper to learn about the new OCC update to governance ruling. Uncover a solid footing on how to assess each vendor, calculate the risk management life cycle, and how you can successfully plan ahead for these changes. 
(WHITE PAPER) READ ABSTRACT |

OpSource Improves Global Business Management and Streamlines Revenue Recognition with Intacct by Intacct Corporation

March 22, 2010 - (Free Research)
As OpSource grew as a company, they found many inefficiencies and challenges in their financial management system. Read on to learn how OpSource overcame these challenges by switching to Intacct for a new SaaS financial management system. 
(CASE STUDY) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 12, 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 05, 2009 - (Free Research)
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

February 07, 2007 - (Free Research)
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 
(ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company)

January 04, 2007 - (Free Research)
Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 
(WEBCAST) READ ABSTRACT |

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management by LeadLife Solutions

July 10, 2013 - (Free Research)
Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle. 
(WHITE PAPER) READ ABSTRACT |

Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB by Calpont

March 11, 2011 - (Free Research)
The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use. 
(WEBCAST) READ ABSTRACT |

Plug & Play™ Gigabit Ethernet Media Conversion Module by Transition Networks, Inc.

September 2008 - (Free Research)
The Plug & Play Universal Systems Media Converter Module offers the best of both worlds - easy fiber optic scalability and future proofing with today's cost-effective copper electronics. 
(ARTICLE) READ ABSTRACT |

Go beyond the surface: User Experience Design At A Glance by Hewlett-Packard Company

June 2013 - (Free Research)
This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more. 
(WHITE PAPER) READ ABSTRACT |

Landing Page Optimization: Best Practices to Lift Conversion by WebTrends (E-mail this company)

January 2013 - (Free Research)
Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more. 
(WHITE PAPER) READ ABSTRACT |

8 Seconds to Capture Attention: Silverpop's Landing Page Report by Silverpop Systems Inc.

August 2008 - (Free Research)
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. 
(WHITE PAPER) READ ABSTRACT |

Three Key Steps to B2B Marketing Optimization by Marketo

April 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion. 
(WHITE PAPER) READ ABSTRACT |

7 Awesome Video Strategies to Skyrocket Customer Engagement, Conversion and Acquisition by Limelight Networks, Inc.

August 2013 - (Free Research)
Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now. 
(WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Five Ways BPM Can Improve Complex Sales - Turning Prospects into Customers by Metastorm

February 2008 - (Free Research)
BPM enables organizations to rapidly adapt customer on-boarding processes, ensuring there is no gap between a mandated process change and enforcement of that change. 
(WHITE PAPER) READ ABSTRACT |

E-LOAN Improves Sales Performance with Speech Analytics by UTOPY, Inc.

October 2009 - (Free Research)
In this case study you will learn how the company E-LOAN turned to speech analytics to determine the effectiveness of its sales process. You'll also learn how E-LOAN used speech analytics to refine their sales process to increase sales performance and increase revenue. 
(CASE STUDY) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)

June 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 
(WEBCAST) READ ABSTRACT |

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion by WebTrends (E-mail this company)

April 2013 - (Free Research)
In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more. 
(WHITE PAPER) READ ABSTRACT |

Staples Case Study by IBM

September 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

Nine Real-World Results from Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. 
(WHITE PAPER) READ ABSTRACT |

NetAcuity IP Intelligence Technology by Digital Element

NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics. 
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