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Deliver a Superior Cross-Channel Commerce Experience by Oracle Corporation
March 01, 2012 - (Free Research)
With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
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Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce by Oracle Corporation UK Ltd
March 01, 2012 - (Free Research)
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
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Leveraging Loyalty Data to Enhance the Cross-Channel Customer Experience by Oracle Corporation
September 01, 2012 - (Free Research)
In this 1to1® Executive Dialogue, industry experts discuss the steps business leaders should take to leverage loyalty programs, integrated CRM, and customer insights to deliver a unified, personalized, and relevant customer experience that maximizes customer loyalty.
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Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce by Oracle Corporation
March 01, 2012 - (Free Research)
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
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Cross-Channel Commerce: A Consumer Research Study by Oracle Corporation
April 25, 2011 - (Free Research)
The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
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Customer Experiences that Engage and Convert by Oracle Corporation UK Ltd
February 29, 2012 - (Free Research)
A 2012 Customer Experience Trends survey found that cross-channel inconsistency was consumers #1 complaint of businesses today. Read this paper to learn what 4 components are crucial to delivering a consistent customer experience and uncover strategies for integrating them into your business's customer service and support processes.
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Sell. Smarter. Redefining commerce in the age of the customer by IBM
May 01, 2012 - (Free Research)
Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more.
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The Seven C's of Web Content Management by Ektron, Inc.
May 17, 2011 - (Free Research)
The web content management (WCM) market is experiencing a significant evolution as requirements for those platforms have expanded beyond just managing web content. Today, content and collaboration (C&C) professionals need to remember that the “C” in WCM no longer stands for just "content." This white paper delves into the 7 C's of WCM.
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Differentiate Your Company by Delivering Great Customer Experiences by Oracle Corporation
October 18, 2012 - (Free Research)
This brief webcast examines the step by step process your customers go through when interacting with your brand, and how you can optimize that experience.Learn how you can unify the experience through all the channels your customers are choosing to interact with you through cross-channel alignment.
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A Silver Lining for Communications, Media, and Entertainment Companies by Infor CRM
April 02, 2010 - (Free Research)
This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment.
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013 by Adobe Systems, Inc.
May 17, 2013 - (Free Research)
As new technologies like mobile and cloud computing emerge, IT professionals are forced to drill deeper into specialized product and technology expertise — often at the expense of high-level strategic thinking. View this Gartner report to examine the issues with IT groups and organizations as a whole.
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Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
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The State of Marketing 2011: Unica’s Annual Survey of Marketers by Unica Corporation - An IBM Company
May 06, 2011 - (Free Research)
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
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eGuide HR Metrics Key to Strategic Planning by Workday
May 22, 2013 - (Free Research)
In this expert e-guide, human resources (HR) leaders will learn how to more effectively apply HR analytics by improving the ways they find, interpret, and use data. Read on now to get started.
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Generating business value from Big Data by IBM
May 21, 2013 - (Free Research)
For high-end, challenging applications integrating business intelligence (BI) data with other information such as Internet clickstream and social networking data, the trend is shifting toward build in the buy vs. build data warehousing debate. Access this expert resource today to learn the drivers that are creating this new trend.
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Collective Intelligence: Capitalizing on the crowd by IBM
January 31, 2012 - (Free Research)
Read this report for collective intelligence applications, such as: identifying new opportunities to differentiate your organization or serve new markets; tapping into outside skills and experiences to deliver on business imperatives; and predicting outcomes of today's increasingly complex business challenges.
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A Leader in Forrester's Smart Process Applications Wave by Kofax, Inc.
May 16, 2013 - (Free Research)
This evaluation from Forrester looks at both the current capabilities of vendors to support cases and their potential to support projects and operations. Read now for an in-depth smart process application evaluation so you can make a more informed decision.
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The IBM Cognos family - Analytics in the hands of everyone who needs it by IBM
May 16, 2013 - (Free Research)
Business intelligence (BI) and business analytics have become a common solution for enterprises. This white paper outlines how you can choose an analytics solution that works for your organization now and also helps satisfy your needs in the future.
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The new promise of BI realized IBM Cognos Enterprise by IBM
May 17, 2013 - (Free Research)
The top performing organizations are analytics-driven. By using business intelligence (BI), companies can better guide their actions in all areas of the enterprise. This resource also provides information on what you can do to stay ahead of the competition.
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