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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Interactive Marketing eBook: It’s all about the Journey by SearchCRM

May 06, 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

Deliver a Superior Cross-Channel Commerce Experience by Oracle Corporation

March 01, 2012 - (Free Research)
With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors. 
(WHITE PAPER) READ ABSTRACT |

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth by Oracle Corporation

April 26, 2011 - (Free Research)
E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach. 
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Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce by Oracle Corporation

March 01, 2012 - (Free Research)
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way. 
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Cross-Channel Commerce: A Consumer Research Study by Oracle Corporation

April 25, 2011 - (Free Research)
The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers. 
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Multi-channel Marketing Hits the Wall by Neolane Inc.

October 2008 - (Free Research)
This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. 
(WHITE PAPER)

Sell. Smarter. Redefining commerce in the age of the customer by IBM

May 2012 - (Free Research)
Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more. 
(WHITE PAPER) READ ABSTRACT |

The Seven C's of Web Content Management by Ektron, Inc.

May 2011 - (Free Research)
The web content management (WCM) market is experiencing a significant evolution as requirements for those platforms have expanded beyond just managing web content. Today, content and collaboration (C&C) professionals need to remember that the “C” in WCM no longer stands for just "content." This white paper delves into the 7 C's of WCM. 
(WHITE PAPER) READ ABSTRACT |

Delivering omni-channel shopping by Hewlett-Packard Limited

February 2014 - (Free Research)
This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations. 
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A Silver Lining for Communications, Media, and Entertainment Companies by Infor CRM

April 2010 - (Free Research)
This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment. 
(WHITE PAPER) READ ABSTRACT |

Why the empowered consumer can hinder business success by IBM

March 2014 - (Free Research)
Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing. 
(WHITE PAPER) READ ABSTRACT |

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience by Unica Corporation - An IBM Company

May 2011 - (Free Research)
In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform. 
(WHITE PAPER) READ ABSTRACT |

The State of Marketing 2011: Unica’s Annual Survey of Marketers by Unica Corporation - An IBM Company

May 2011 - (Free Research)
This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market. 
(WHITE PAPER) READ ABSTRACT |

Data Visualization Purchasing Guide by Tableau Software

August 2013 - (Free Research)
At a recent Gartner Business Intelligence Summit, 50% of panelists reported that decision-makers are investing in data visualization tools to eliminate the bottlenecks within their IT departments and reach their analytical goals. To find out more about the benefits of data visualization technology, access this expert guide. 
(EGUIDE) READ ABSTRACT |

Discover the Total Economic Impact of Business Analytics on IBM Power Systems by IBM

March 2013 - (Free Research)
This report from the experts at Forrester Research investigates the financial impact and potential ROI of one analytics strategy. 
(ANALYST REPORT) READ ABSTRACT |

SIEM Optimization: Ensuring Compliance and Security by LogRhythm, Inc.

September 2013 - (Free Research)
Learn about a security information and event management (SIEM) system that combines log management, file integrity monitoring, host activity monitoring, and next-gen SIEM capabilities to help you optimize performance, ensure compliance, and boost security within your organization. 
(WEBCAST) READ ABSTRACT |

Top Six Worst Practices in Business Intelligence: How to Avoid Failure and Ensure BI Success by Information Builders

May 2014 - (Free Research)
The following white paper outlines the top 6 worst practices that most businesses are guilty of doing. Learn how you can easily avoid these common mistakes and start moving towards a far more effective business intelligence initiative. 
(WHITE PAPER) READ ABSTRACT |

Generating business value from Big Data by IBM

May 2013 - (Free Research)
For high-end, challenging applications integrating business intelligence (BI) data with other information such as Internet clickstream and social networking data, the trend is shifting toward build in the buy vs. build data warehousing debate. Access this expert resource today to learn the drivers that are creating this new trend. 
(EGUIDE) READ ABSTRACT |

Bringing Together ESB and Big Data by Talend

March 2013 - (Free Research)
This resource describes how enterprise service buses (ESBs) can drive the success of big data initiatives by integrating data from disparate systems securely and reliably. Inside, learn how ESBs can help you realize the full potential of big data and boost business performance. 
(WHITE PAPER) READ ABSTRACT |

Big data: New insights transform industries by IBM

December 2013 - (Free Research)
Access the following white paper to uncover how companies are leveraging new analytics technology and practices to stay ahead of the big data curve. Discover how you can gain the actionable intelligence you need and what you can do to gain a sharper competitive edge. 
(WHITE PAPER) READ ABSTRACT |

Toad Business Intelligence Suite by Dell, Inc. and Intel®

January 2014 - (Free Research)
An Out-of-the-Box Enterprise-Class BI Environment for Self-Service Data Integration and Business Intelligence. 
(WHITE PAPER) READ ABSTRACT |

Shift from data to insight: A new approach to business intelligence and analytics by Hewlett-Packard Company

July 2012 - (Free Research)
To fully realize the value of all the data available, companies need to take a more scientific, collaborative approach to business intelligence (BI). In this helpful resource, learn about a relationship-based approach to BI and analytics that realigns key responsibilities to better match the needs of your enterprise. 
(WHITE PAPER) READ ABSTRACT |

The Total Economic Impact of Oracle Business Intelligence Applications by Oracle Corporation

October 2012 - (Free Research)
This Total Economic Impact report from Forrester Consulting offers an in-depth look at the capabilities, benefits, and potential financial impact of Oracle business intelligence (BI) applications. 
(WHITE PAPER) READ ABSTRACT |

The Analytics Revolution: Optimizing Reporting and Analytics to Make Actional Intelligence Pervasive by IBM

November 2010 - (Free Research)
15 petabytes of new information are generated every day. And 80% of it is unstructured data. Don’t let it get in the way of your decision-making. This analyst paper describes how optimizing reporting and analytics can make actionable intelligence pervasive in your organization. 
(WHITE PAPER) READ ABSTRACT |

Why BI Is Yesterday’s Approach by Oversight Systems

July 2012 - (Free Research)
BI tools help companies process and understand data but often require complex, time-consuming manual processes. This paper addresses how you can avoid wasting valuable time and efforts looking over reports and interpreting graphs and instead get clear real-time business insights that help you do your job and meet your goals. 
(WHITE PAPER) READ ABSTRACT |

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