This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like. 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 

The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business. 

This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 

This expert E-Guide from SearchUnifiedCommunications.com takes a look at the coming decade and what you can expect from the world of communications and collaboration by the year 2020. 

This report from Knowledge Peers and Pierre Audoin Consultants (PAC), reveals what leaders of Small and Medium-Sized Businesses (SMBs) think of IT – its strategic value, its potential, and the changing way in which it is being used in their organisations. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

There is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group. 

Access this brief white paper for a case study on how Load Trail improved its customer relationships and lowered labor costs with a new ERP software system. 

Nearly half of office employees access Facebook during work.  Nucleus found companies effectively lose an average of 1.5 percent of total office productivity when employees can access Facebook during the work day. 

Watch this webcast as Forrester's Scott Santucci explores the new sales paradigm and discusses how businesses must alter their selling models. Also discover what the real value of a sales force is today, what today's sales person looks like and what a 'selling system' is and how it helps increase the productivity of the sales person of the future. 

How to have a successful customer relationship management (CRM) implementation. 

The Cincinnati Zoo is a shining example of how analytics and business intelligence (BI) can be used to derive valuable insight on your customers and turn it into smarter and better decisions. This case study shows how the zoo capitalized on a BI and analytics platform to increase revenue across all facets of its operation.