As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal. 

This expert e-guide looks at two real world case studies of how businesses used mobile technology to improve CRM. 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

Tthis paper provides insight into the top-four worst practices for BI. It also provides guidance on how to avoid and/or overcome worst practices in order to tap into the true power of BI. By reading this paper, you will have a solid understanding of how to avoid BI failure and achieve success with your BI initiatives. 

Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. 

Want to know how the most successful companies deliver exceptional customer value? Do you know the best practices for using customer analytics? This e-book answers these questions and a lot more about winning trends and practices in customer relationship management (CRM). 

One of the key operational aspects of deploying a Sun Oracle Database Machine is to ensure that database backups are performed and restoration of the Oracle Database is possible if disaster strikes. This paper describes the best practices for setting up the optimal backup and recovery strategy to protect your mission-critical data. 

One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions. 

This is an informative preview of the book, the first ever on data virtualization, that fills this information void with 10 in-depth case studies from data virtualization adopters across a range of industries. 

This paper discusses how to overcome key data integration challenges with more agility than traditional technologies for structured, unstructured, Web, cloud and big data sources. 

Listen to this brief podcast now as Gartner analyst Mark McDonald discusses the roles of amplifiers in the enterprise, touching on how mobility, cloud computing, analytics and social media are driving companies today. Also learn how cost, complexity and duplication can hinder collaboration efforts. 

Join this live webcast at 11 a.m. EDT (8 a.m. PDT) on June 5th to gain insight into three leading practices for implementing agile business intelligence (BI). View this insightful resource to learn how to get started with your BI initiative and discover how to be successful with limited budget and staffing resources.