SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

How well-versed are you in the three key areas of contract lifecycle management (CLM) that will give you the visibility to control your contracts and comply with regulations? Take this quick quiz to determine your contract competency and understand whether a CLM solution would benefit your organization. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

The most effective sales are face-to-face sales, yet sales representative only spend 26% of their time selling face-to-face. The rest of their time is taken up with administrative tasks, prep and travel. Learn how Sybase Mobile Solutions for SAP can increase sales productivity and bring the advantages of business mobility to your organization. 

This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing. 

Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships. 

The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy. 

This white paper identifies best practices for middle managers to ensure the creation, preservation and dissemination of high quality data. 

Quantum's solutions allow data de-duplication technology to become part of a complete backup and retention solution set that also includes conventional disk backup, tape, and encryption, all supported with common management tools. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Companies that can move high percentages of their spend into managed scenarios will reap much larger returns. This article discusses the importance of visibility in bringing more spend under management, and the types of outcomes one can expect from a strong spend analysis program. 

Learn how businesses are reducing their current data center energy consumption and explore the steady rate at which server virtualization spending continues to increase. Gain insight into the downward trends in systems management spending and IT job advancement. 

Drawing on more than 25 years of leadership in adaptive IT systems, HP now accelerates the creation of virtual resource pools by converging the capabilities of blade systems, mission-critical systems, and scale out systems across the HP ProLiant, Integrity, Integrity NonStop, StorageWorks, and Networking portfolios.