Today’s economic climate means IT departments are under pressure to deliver both never-fail applications and service levels that meet business needs, while also reducing costs. 

This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. 

Access this tip guide to learn how American Express and Yahoo Inc., have conquered customer service obstacles while also decreasing customer relationship management (CRM) budgets. 

The most effective sales are face-to-face sales, yet sales representative only spend 26% of their time selling face-to-face. The rest of their time is taken up with administrative tasks, prep and travel. Learn how Sybase Mobile Solutions for SAP can increase sales productivity and bring the advantages of business mobility to your organization. 

This has been a landmark year for Oracle, the technology company headed by the charismatic and staggeringly wealthy Larry Ellison. Ellison, who is 65, has been chief executive officer since he founded Oracle in June 1977. He was listed the sixth richest person in the world in 2010. 

The idea of putting walls around the network is being replaced by a drive to understand what really needs to be secured and how to secure it. This paper examines the relative merits of the different approaches. 

Now that online shopping is a mainstream actitivity, the competition to win the e-commerce customer has never been fiercer. Today, the challenge is no longer getting customers to shop online but getting the existing base of online shoppers to spend more and exhibit brand loyalty. Learn how to win the battle of the brands in today's white paper. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Learn how businesses are reducing their current data center energy consumption and explore the steady rate at which server virtualization spending continues to increase. Gain insight into the downward trends in systems management spending and IT job advancement. 

Through complete end-to-end insight into the factors that impact company performance, you can significantly reduce costs, enhance profitability, increase customer satisfaction and gain competitive advantage. 

IT managers that fail to embrace on-demand services will hold back the organisation they are supposed to be supporting. Such services can save costs within IT, as well as provide new capabilities to the business that have previously been unavailable or unaffordable. 

The UK's June Budget provides a mandate for all government departments to submit their spending review plans before the summer break and reports that it has scheduled the government spending review for October. 

In this week’s Computer Weekly, we look at the importance of IT strategy when budgets are under pressure. The first part of our Buyer’s Guide to virtualisation examines the barriers preventing many organisations from adopting the technology; and Transport for London’s CIO talks about how IT helps avoid Olympic travel chaos. Download the issue now.