This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional. 

Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more. 

Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships. 

This week’s Computer Weekly examines the growing threat from smartphones being targeted by hackers and viruses as the devices are increasingly used for work. Hospitality giant Mitchells & Butlers talks about its migration to the cloud and the CIO of Airbus discusses his IT priorities and how he spends €500m a year on IT. 

This white paper guides you through troubleshooting using some of SQL 2005's built-in features to diagnose issues with your database. 

As technology evolves, there is a never-ending question to designers and implementers: "What is coming next?" The answer is "Collaboration." The move to collaboration is strengthened by the actions of Cisco and Microsoft, as they have each unveiled several collaborative technologies and the means to integrate them utilizing Web 2.0 programming. 

This report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

Read this paper to learn how the changing face of customer loyalty is affecting retailers now and in the future. Learn how to gain advantage from more adept use of technology and data, and the importance of effective customer insight to stay attuned to fast-changing customer behavior and sentiments.