This white paper provides the results of a survey of industry professionals about how they were using social channels to engage customers from a service perspective. Learn how you can leverage these findings to transform your own efforts to integrate social and traditional methods of communication with your customers. 

This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. 

A mobile worker’s particular need is mobile CRM – and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP’s mobile CRM tools help companies to increase sales significantly. 

Managing application problems on the mainframe can be inefficient. View this video to understand how a solution that bridges application monitoring across mainframe and distributed systems can aid application performance. Get the information you need to identify and resolve issues sourced to the mainframe from an application perspective. 

Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. 

This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. 

To support these data-intensive applications, the Orlando Magic needed a storage area network (SAN) with I/O performance fast enough to play and stream both standard and high-definition (HD) video. Read this case study to see their solution. 

Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 

This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%. 

If your organization isn't on the cloud yet when it comes to customer service, then you may be severely disadvantaged. Competition for customer service is increasing and your company needs all the latest tools to stay ahead of the game. Read this white paper to learn how four contact centers adopted agile cloud-based computing technologies. 

This white paper details why building in business process management, information management and SOA governance across the enterprise is critical to SOA success. It also presents real-world examples of IBM customers that have done so and are now reaping the benefits of SOA, including service reuse, business agility and business transformation. 

In this recorded interview with salesforce.com, learn how advanced Web-based reports and dashboards created by business intelligence (BI) market leader Business Objects have increased the value of the leading on-demand customer relationship management (CRM) platform - salesforce.com.