SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

IBM Mashup Center is an enterprise mashup platform enabling the rapid creation of reusable application building blocks (widgets, feeds, mashups) that can be easily assembled into new applications or leveraged within existing applications— with the governance and security IT requires—  to address daily business challenges. 

Content creation and aggregation companies need a solution that cost-effectively stores and protects digital assets while ensuring easy and reliable access to files for future reuse, as well as the ability to scale primary and archival storage as growth warrants. Check out this white paper to see how HP Media Storage Solution can reduce costs... 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

The web content management (WCM) market is experiencing a significant evolution as requirements for those platforms have expanded beyond just managing web content. Today, content and collaboration (C&C) professionals need to remember that the “C” in WCM no longer stands for just "content." This white paper delves into the 7 C's of WCM. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors. 

Delivering an optimal web experience not only helps you engage with your customers, partners, and employees but also improves relationships and increases your competitive advantage. This resource explores why investing in web experience solutions can help you achieve this. 

Download this white paper to learn about the market-leading e-Commerce solution and how improved performance can lead to increased conversion rates and higher revenue. 

Gartner analysts predict that mobile apps and Web 2.0 will be a deciding factor in 50% of your sales by 2015. In order to keep pace, your e-commerce processes need to evolve to include CRM technologies. Read on to learn what 6 factors are essential for an effective e-commerce/CRM merger. 

E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach. 

Tokenization has become popular as a way of strengthening the security of credit card and e-commerce transactions while minimizing the cost and complexity of compliance. In this white paper, learn about a tokenization approach that can reduce compliance costs in both data center and private cloud environments. 

Content management systems (CMSs) now play a critical role in delivering an excellent customer experience. This resource highlights the key criteria you should consider when selecting a CMS to ensure interoperability with the rest of your customer experience management tools.