In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online product catalogs. Also included are seven tips for creating and marketing an effective social catalog for your brand. 

This paper examines how SharePoint 2010 is a sophisticated enterprise-level collaboration platform. Whether it’s creating wikis and micro-blogging, or document sharing and project management, SharePoint 2010 allows organizations to take collaboration to an entirely new level. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. 

Most organizations are migrating to Windows 7 – it’s powerful and full of new functionality. However, this migration promises to be complex, time-consuming, expensive and create downtime for users. In this white paper, see how adopting desktop virtualization simplifies your Windows 7 migration – while reducing costs and increasing security. 

Read this white paper to learn how to effectively integrate mobility with your IT infrastructure to create and manage mobile business applications that work on any device used in the workplace. 

Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers. 

This white paper introduces the concept of using an EPM Center of Excellence to help organizations realize the full potential of an enterprise performance management initiative and recommends best practices for creating a center that will succeed in the long term. 

Read this white paper to learn how the new Windows Azure programming model helps developers create applications that are easier to administer, more available, and more scalable than those built in the traditional Windows Server environment. 

Read this white paper to learn how one developing organization designed a solution platform to leverage the latest in technology advances in cloud computing for an innovative, technology-enabled business model. Discover how they transformed an industry through vision and technology. 

Reference data is the lifeblood of an organization but inconsistencies can lead to inefficient processes and inaccurate analytics. Master reference data makes operational data more accurate, simplifies synchronization and migration projects and improves MDM effectiveness. Learn some key considerations for creating a reference data master. 

Storing data that no longer has any value to the organization is a crippling process that forward-thinking CIOs must begin to shy away from. This white paper provides key insight surrounding the defensible disposal of unnecessary data.