Over the course of several months in 2011, IDC conducted a research study to identify the opportunities and challenges to adoption of a new technology that changes the way in which traditional business solutions are implemented and used. The results of the study are presented in this white paper. 

This white paper examines how SAP customers improved B2B integration by implementing a cloud-based solution - SAP Information Interchange OnDemand - and the reasons, challenges, and benefits behind doing so. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This research from Freeform Dynamics assess the impact of the cloud on the IT department and the way the department functions. 

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

Watch this webcast as Forrester's Scott Santucci explores the new sales paradigm and discusses how businesses must alter their selling models. Also discover what the real value of a sales force is today, what today's sales person looks like and what a 'selling system' is and how it helps increase the productivity of the sales person of the future. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

This report from the Corporate Executive Board, based on extensive research with Chief Information Security Officers, identifies the top 10 security imperatives for 2012. 

Analyzing clinical data can accomplish many goals: Improving patient care through understanding trends and showing paths to improvement, enhancing research and creating business efficiencies and cutting operational costs. Inside this expert e-book, learn how to take advantage of business intelligence and data analytics at your healthcare facility. 

Retail consumers can now research purchases online and access customer support via social networking sites, and disgruntled consumers can now shop around on the Web and on mobile devices. Read this white paper to learn more about the drastically changing world of retail. 

According to this Forrester Research report, enterprise mobility is more than just a blip on the screen, and the sooner that CIOs recognize this paradigm shift and put serious resources and strategy towards mobile development and device management, the sooner they can put power in the pockets of their employees, customers and partners. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.