Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty. 

Watch this webcast as Forrester's Scott Santucci explores the new sales paradigm and discusses how businesses must alter their selling models. Also discover what the real value of a sales force is today, what today's sales person looks like and what a 'selling system' is and how it helps increase the productivity of the sales person of the future. 

Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. 

View this brief video to learn how CSC benefited from mobilizing its SAP customer relationship management (CRM) application. 

How to have a successful customer relationship management (CRM) implementation. 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 

This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations. 

Read this white paper to learn how SaaS implementations of CRM provide an entry point to data that more directly serves salespeople's needs with easy-to-use solutions that help them increase productivity and drive more revenue. 

The three main drivers of SaaS adoption-low initial cost of ownership, speed of deployment, and low internal IT resource profile-make SaaS solutions attractive at any time, but even more so in times of a challenging market, provided there is a bona fide business need and the initiative can be expected to create additional revenue or save money. 

Checkout this Webcast and learn how to best prepare to meet government regulations and safeguard your organization from conducting business with unethical parties. 

As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal. 

As the fastest growing segment in the business intelligence software industry, analytics are red hot. This white paper introduces the big data analytics opportunity, big data integration challenges, and the data virtualization solutions that can address these challenges.