Master data management (MDM) tools are on the rise as more companies look toward ways to solve all their data needs through one system. This expert e-guide from our editorial team features two articles with exceptional insight on what vendors and trends are prevailing in the current MDM market. 

Uninterruptible Power Supply (UPS) terminology is a complex subject, often made more confusing by the competing marketing claims of various manufacturers. This paper explains this terminology and discusses the capabilities and limitations of the various classifications. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

Download this white paper to learn about the market-leading e-Commerce solution and how improved performance can lead to increased conversion rates and higher revenue. 

<p>When mainframes are not properly integrated with the rest of your data center infrastructure, the costs and complexity of managing them increases substantially. This webcast outlines the key phases of a mainframe rationalization approach and provides detailed guidance to help you effectively leverage it.</p> 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

E-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size. 

Data centers are a complex and critical part of today’s business infrastructure, usually built up over a period of time. But what happens when you have to move an entire data center at once? This resource presents key points when moving a data center. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.