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Landing Page Optimization: Best Practices to Lift Conversion by WebTrends (E-mail this company) January 31, 2013 - (Free Research) Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.  (WHITE PAPER) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 07, 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.  (ANALYST REPORT) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 04, 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

8 Seconds to Capture Attention: Silverpop's Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.  (WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).  (WHITE PAPER)

Five Ways BPM Can Improve Complex Sales - Turning Prospects into Customers by Metastorm February 2008 - (Free Research) BPM enables organizations to rapidly adapt customer on-boarding processes, ensuring there is no gap between a mandated process change and enforcement of that change.  (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

Improve Your Bottom Line with Repeatable Services by SAP America, Inc. December 2011 - (Free Research) Service productization can be a huge benefit to service organizations, as it offers predictable outcomes that have previously been inconsistent.  Check out this informative resource to examine the trend in productizing services, discover a framework that could help your business benefit, and learn how to avoid productization pitfalls.  (WHITE PAPER) READ ABSTRACT |

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.  (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.  (ANALYST REPORT) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.  (WEBCAST) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company) April 2013 - (Free Research) With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division October 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Converting Linux and Windows Physical and Virtual Machines to Oracle VM Virtual Machines by Oracle Corporation December 2008 - (Free Research) This document describes the virtual machine conversion functions built into Oracle VM in Release 2.1.2, and how you can plan and execute the virtual machine conversions using Oracle VM.  (WHITE PAPER) READ ABSTRACT |

Wholesale Grocer uses CONNX for Data Access, Data Integration and to Enhance Reporting Capabilities by CONNX Solutions May 2008 - (Free Research) Explore how a data access and integration solution saved one of North America's oldest wholesale grocers from replacing its ten year old distribution system and spending up to five million dollars on a brand new enterprise solution.  (CASE STUDY) READ ABSTRACT |

The Path to IFRS Conversion: Considerations for the banking and capital markets industry by Deloitte September 2009 - (Free Research) As acceptance of IFRS in the United States becomes imminent, more banks and capital markets institutions are asking key questions: How does IFRS affect my institution? What events would influence my institution's pace of IFRS adoption? What obstacles might we need to consider? Read this paper to learn the answers to these questions and more.  (WHITE PAPER) READ ABSTRACT |

Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB by Calpont March 2011 - (Free Research) The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use.  (WEBCAST) READ ABSTRACT |

E-LOAN Improves Sales Performance with Speech Analytics by UTOPY, Inc. October 2009 - (Free Research) In this case study you will learn how the company E-LOAN turned to speech analytics to determine the effectiveness of its sales process. You'll also learn how E-LOAN used speech analytics to refine their sales process to increase sales performance and increase revenue.  (CASE STUDY) READ ABSTRACT |

Three Key Steps to B2B Marketing Optimization by Marketo April 2010 - (Free Research) In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.  (WHITE PAPER) READ ABSTRACT |

The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers by Runaware June 2011 - (Free Research) The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback.  (WHITE PAPER) READ ABSTRACT |

ABBYY FlexiCapture Engine Drives Business For the Insurance Industry by ABBYY May 2012 - (Free Research) Access this case study to read about how an insurance company leveraged an automated conversion strategy to upload applications almost instantly to their management system. Discover how you can implement a similar system to facilitate the automation of submitting application forms.  (CASE STUDY) READ ABSTRACT |

FlexiCapture Drives Business For the Insurance Industry by ABBYY February 2011 - (Free Research) Insurance agents across the country are saving time, saving money and writing more business using AppReader: The automated form conversion solution that allows applications to upload instantly to carrier systems, regardless of agency management system. Read on and find how how AppReader can benefit your business.  (WHITE PAPER) READ ABSTRACT |

GoAnywhere: Mutual Bank Finds Secure Data Transfer Solution with Fast Implementation by Linoma Software July 2008 - (Free Research) In this case study Think a mutual bank, implemented GoAnywhere software. They chose this product because of the database conversion, the database push, the secure FTP, and the support staff at Linoma.  (CASE STUDY) READ ABSTRACT |

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion by WebTrends (E-mail this company) April 2013 - (Free Research) In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.  (WHITE PAPER) READ ABSTRACT |

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