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The Path to IFRS Conversion: Considerations for the banking and capital markets industry by Deloitte September 03, 2009 - (Free Research) As acceptance of IFRS in the United States becomes imminent, more banks and capital markets institutions are asking key questions: How does IFRS affect my institution? What events would influence my institution's pace of IFRS adoption? What obstacles might we need to consider? Read this paper to learn the answers to these questions and more.  (WHITE PAPER) READ ABSTRACT |

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.  (WHITE PAPER) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company) April 2013 - (Free Research) With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division October 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Cognitive Match Drives Up Relevance and Conversion Results With Calpont InfiniDB by Calpont March 2011 - (Free Research) The need to respond to click through and check out processes can require reaction times of a second or less. With exploding amounts of data, Cognitive Match was able to meet these demands with the Calpont InfiniDB columnar database. In this session you will learn about how to meet the demands of analytic data use.  (WEBCAST) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

Exalogic & Exadata: The Optimal Platform for ATG by Oracle Corporation January 2012 - (Free Research) Download this white paper to learn about the market-leading e-Commerce solution and how improved performance can lead to increased conversion rates and higher revenue.  (WHITE PAPER) READ ABSTRACT |

E-LOAN Improves Sales Performance with Speech Analytics by UTOPY, Inc. October 2009 - (Free Research) In this case study you will learn how the company E-LOAN turned to speech analytics to determine the effectiveness of its sales process. You'll also learn how E-LOAN used speech analytics to refine their sales process to increase sales performance and increase revenue.  (CASE STUDY) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007.  (ANALYST REPORT) READ ABSTRACT |

8 Seconds to Capture Attention: Silverpop's Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.  (WHITE PAPER) READ ABSTRACT |

ASG-Rochade the Leading Metadata Repository by ASG Software Solutions ASG-Rochade is a metadata management solution for large and medium-sized organizations. It is a strategic, facilitating technology that manages information about data and systems across your enterprise.  (SOFTWARE PRODUCT)

The HIPAA -compliant approach to EMR transition by Iron Mountain February 2012 - (Free Research) This white paper showcases a document conversion service that will simplify the digital conversion of paper files, and ensure your health care organization remains in step with compliance regulations.  (WHITE PAPER) READ ABSTRACT |

Give Microsoft Dynamics CRM Users What They Want: Their Data by Scribe Software Corporation May 2011 - (Free Research) This brief paper discusses a data migration approach that has the sophisticated capabilities to transform and merge your source data into a format that is highly usable for uses of Microsoft CRM. Learn how to get the right information, in the right place, at the right time.  (WHITE PAPER) READ ABSTRACT |

Landing Page Optimization: Best Practices to Lift Conversion by WebTrends (E-mail this company) January 2013 - (Free Research) Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.  (WHITE PAPER) READ ABSTRACT |

Three Key Steps to B2B Marketing Optimization by Marketo April 2010 - (Free Research) In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.  (WHITE PAPER) READ ABSTRACT |

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World by SDL Web Content Management Solutions Division April 2011 - (Free Research) This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.  (WHITE PAPER) READ ABSTRACT |

The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers by Runaware June 2011 - (Free Research) The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback.  (WHITE PAPER) READ ABSTRACT |

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).  (WHITE PAPER)

WeBank fights off competition with help from HP Business Intelligence implementation by Hewlett-Packard Limited January 2012 - (Free Research) This case study details how WeBank utilized HP's Global Method for Business Intelligence Implementation to replace its old data warehousing system with a more advanced platform and saw huge business benefits.  (CASE STUDY) READ ABSTRACT |

DB Schenker uses the HP Master Plan as a template for Master Data Management by Hewlett-Packard Limited January 2012 - (Free Research) This case study details how a master data plan allowed DB Schenkey employees to reliably access data from a single, authorised source.  (CASE STUDY) READ ABSTRACT |

MOBILE OPTIMIZATION: How Testing on Smartphones and Tablets Lifts Conversion by WebTrends (E-mail this company) April 2013 - (Free Research) In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.  (WHITE PAPER) READ ABSTRACT |

Nine Real-World Results from Testing and Targeting by WebTrends (E-mail this company) April 2013 - (Free Research) In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.  (WHITE PAPER) READ ABSTRACT |

How to Stop Webpage Speed from Killing your Marketing by Limelight Networks, Inc. April 2012 - (Free Research) The time it takes your website to load could be negatively impacting customer retention and causing lost revenue. Aberdeen Group reported that a 1 second delay in page loading time can result in a 16% drop in customer satisfaction and 11% fewer page views. Read on to learn how to mitigate this challenge with front-end optimization.  (WHITE PAPER) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

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