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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends
(E-mail this company)
April 12, 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
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Three Key Steps to B2B Marketing Optimization by Marketo
April 28, 2010 - (Free Research)
In B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
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The Path to IFRS Conversion: Considerations for the banking and capital markets industry by Deloitte
September 2009 - (Free Research)
As acceptance of IFRS in the United States becomes imminent, more banks and capital markets institutions are asking key questions: How does IFRS affect my institution? What events would influence my institution's pace of IFRS adoption? What obstacles might we need to consider? Read this paper to learn the answers to these questions and more.
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ABBYY FlexiCapture Engine Drives Business For the Insurance Industry by ABBYY
May 2012 - (Free Research)
Access this case study to read about how an insurance company leveraged an automated conversion strategy to upload applications almost instantly to their management system. Discover how you can implement a similar system to facilitate the automation of submitting application forms.
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Exalogic & Exadata: The Optimal Platform for ATG by Oracle Corporation
January 2012 - (Free Research)
Download this white paper to learn about the market-leading e-Commerce solution and how improved performance can lead to increased conversion rates and higher revenue.
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About to Buy Guide: How to Succeed in Social Networking and Collaboration by SearchCIO.com
September 2012 - (Free Research)
In this expert E-Guide, President of The Real Story Group Tony Byrne describes the importance of homing in on specific business applications and of getting IT involved in the implementation—as well as why integration of social tools remains a problem. Read now to learn more.
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Improving Employee Productivity with Social Tools by SuccessFactors
April 2012 - (Free Research)
As a younger, tech-savvy generation infiltrates the workforce, they are bringing social technologies with them. Read this white paper to learn how social tools are becoming game changers in the workplace environment and how you can learn to embrace and incorporate them into your organization to foster higher productivity.
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Social Content Management Strategies with IBM by IBM
September 2011 - (Free Research)
In this podcast, Cengiz Satir and Louis Richardson from IBM explore social business and how the ECM portfolio and social business solutions are being brought together. Learn about IBM Social Content Management solution connecting people and teams.
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Turning Social Media into a Game-Changing Customer Care Channel by Aspect
May 2013 - (Free Research)
Today's customers demand highly personalized, engaging experiences, and leveraging social media to transform your contact center is a way to surpass these expectations. Access this whitepaper to learn how combining contact center best practices with social media CRM technologies can increase the effectiveness of your customer interactions.
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IT Connects Customers to Brands by Cisco Systems, Inc.
August 2010 - (Free Research)
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property. As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.
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Social analytics: Finding opportunity in chaos by IBM
May 2013 - (Free Research)
Today, all organisations are engaged in social media. Enterprises can no longer escape the need to monitor and analyse social media outlets such as Facebook, Twitter and other news outlets. Enterprise need to adjust to this change quickly or they risk falling behind.
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eGuide Social Media Networks Tie into Global and Local HR Strategies by Workday
May 2013 - (Free Research)
This expert e-guide explains how social media is causing HR leaders to rethink recruitment and talent management. Also inside, learn how you can effectively cope with the challenges of meting out a global strategy with localized tactics.
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Strategic insights for your social CRM strategy by Infor
May 2013 - (Free Research)
This expert e-guide provides a comprehensive look at the challenges of defining a social media strategy for CRM, offers advice on choosing the right tools, and highlights how to train employees on new social media technologies.
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Three Must-Have’s to Securing the Social Web by Websense, Inc.
July 2011 - (Free Research)
Social Web has emerged as a valuable business tool for innovative organizations to engage with customers and stay competitive. But among the popularity comes great risk, as these networks can be targets for cybercriminals. View this paper to explore the 3 crucial measures to take in order to provide safe and productive use of this great resource.
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The Eight Truths of Social Learning. Now. by SkillSoft Corporation
June 2011 - (Free Research)
This paper seeks to uncover the fundamental requirements for a successful social learning program. Based on early experience with our own social learning tool, this list of eight “truths” has been compiled to provide a foundation for learning professionals who are launching social learning in their organizations.
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Using Social Search to Drive Innovation through Collaboration by Vivisimo, Inc.
December 2009 - (Free Research)
This paper, will try to help you strike a balance between solid business thinking and explosive enthusiasm for any new technology option with 2.0 in the description. Our goal is to give you a new way of looking at old challenges.
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The mini-guide to social customer service by Salesforce.com
July 2012 - (Free Research)
<p>Social media has fundamentally changed the world of customer service. This comprehensive guide outlines the keys to success to realize your social customer service potential. Learn why actively engaging with customers is imperative, 4 vital customer services areas to focus on, and more.</p>
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The Social Sales Revolution by Salesforce.com
February 2012 - (Free Research)
This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
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