The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Gartner research director, Valdis Filks, offers tips to help businesses get to grips with escalating storage costs. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

Research indicates that data center power usage accounts for up to 2.2% of the total electricity used by the United States. This executive brief provides detailed insight into the current state of data center power consumption and reveals simple steps you can take to reduce spending in this area. 

This report provides an overview of the inherent risks when operating an insecure print environment and discusses the current market landscape while recommending some best practices for adopting an integrated information and print security strategy. 

Research indicates that data centre power usage accounts for up to 2.2% of the total electricity used by the United States. This executive brief provides detailed insight into the current state of data centre power consumption and reveals simple steps you can take to reduce spending in this area. 

FoxT and Echelon One conducted a study to identify the persistent threats and appropriate actions that enterprises should consider when implementing effective server access controls. View now to uncover key findings and best practices for protecting against insider threats and the risk of theft and misuse of intellectual property and customer data. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This report from the Corporate Executive Board, based on extensive research with Chief Information Security Officers, identifies the top 10 security imperatives for 2012. 

In this engaging video presentation, Nemertes Research Senior Vice President and Founding Partner Andreas Antonopoulos will provide a tactical walkthrough of the SIEM enablement process and answer key questions on how to successfully put SIEM into action. 

Most organizations with application performance issues haven't developed the process and organization to take advantage of application delivery technologies many already own. Gartner outlines three phases to help IT organizations deliver better application performance. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.