The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This research from Freeform Dynamics, based on a survey of end users,  identifies the challenges faced by IT departments and suppliers on software licensing, and offers advice to organisations on dealing with software licensing. 

This global benchmarking study from ESI international identifies the key challenges and successes experienced by project and programme management offices (PMO) and draws recommendations for the future. 

This 2012 benchmarking survey from ESI assesses the role of the Project/Programme Management Office (PMO), its development to full-blown maturity and value to the business.   

Read this paper to learn three ways your company can get the most out of its contracts by ensuring that the agreements you enter into are low in risk and that contractual terms are being observed and met. 

This week’s Computer Weekly examines the growing threat from smartphones being targeted by hackers and viruses as the devices are increasingly used for work. Hospitality giant Mitchells & Butlers talks about its migration to the cloud and the CIO of Airbus discusses his IT priorities and how he spends €500m a year on IT. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

Effective negotiations and management of telecom contracts can have a measurable impact on a business’ financial performance. 

<p>This special nine-page report from Computer Weekly analyses the challenges facing IBM, its financial performance, the services it offers.</p> 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

In this webcast, IT consultant Andrew Kutz traces the role of backup in virtual environments, starting with the early adopters and moving to today's top backup methodologies. 

Many procurement organizations struggle to meet savings goals with an overworked staff using time-consuming, manual processes or outdated systems. Read this paper to learn how to better collaborate with key stakeholders, qualify suppliers, ensure a competitive bidding process, and negotiate contract terms with suppliers. 

Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional.