The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

How well-versed are you in the three key areas of contract lifecycle management (CLM) that will give you the visibility to control your contracts and comply with regulations? Take this quick quiz to determine your contract competency and understand whether a CLM solution would benefit your organization. 

This week’s Computer Weekly examines the growing threat from smartphones being targeted by hackers and viruses as the devices are increasingly used for work. Hospitality giant Mitchells & Butlers talks about its migration to the cloud and the CIO of Airbus discusses his IT priorities and how he spends €500m a year on IT. 

This global benchmarking study from ESI international identifies the key challenges and successes experienced by project and programme management offices (PMO) and draws recommendations for the future. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Read this expert e-book to get comprehensive answers to all your ERP upgrade and migration questions. Inside, find: expert advice on recognizing when it's time to upgrade or migrate; tips for making a business case; the top five questions to ask before buying ERP systems; and best practices for a successful implementation process. 

Effective negotiations and management of telecom contracts can have a measurable impact on a business’ financial performance. 

<p>Support contracts are becoming crucial aspects of IT management as IT environments are becoming increasingly sophisticated. Examine the trends propelling the support services market, and discover the importance of continuing post-warranty support.</p> 

Many procurement organizations struggle to meet savings goals with an overworked staff using time-consuming, manual processes or outdated systems. Read this paper to learn how to better collaborate with key stakeholders, qualify suppliers, ensure a competitive bidding process, and negotiate contract terms with suppliers. 

<p>Read this paper to gain an approach to unifying utility company's information, processes and people to gain a 360-degree view of contracts, work orders and so much more, effectively enabling employees to make better-informed decisions which then reduce costs and elevate efficiency. Learn how case management can make your business smarter.</p> 

The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps.