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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Helping CRM Serve Its Purpose: How to Reduce the Increasingly Complex Risks That Threaten ROI by OnDemand Software

April 2008 - (Free Research)
This white paper briefly highlights CRM's recent evolution, examines the risks that accompany those developments and most important identifies the capabilities contained in an effective synchronized content development platform. 
(WHITE PAPER) READ ABSTRACT |

Next-Generation CRM: Driving Productivity with End-to-End Cloud Services by Microsoft

October 2011 - (Free Research)
The newest wave of customer relationship management (CRM) applications will leverage the power of cloud computing to offer delivery models, including services being called and delivered within the application. Access this report from IDC to explore the future of CRM application delivery. 
(WHITE PAPER) READ ABSTRACT |

Improve web content management with mobile marketing by OpenText

January 2012 - (Free Research)
This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing. 
(ANALYST REPORT) READ ABSTRACT |

OSS and CRM - Integration That Pays by Comarch Telecommunications

January 2009 - (Free Research)
Previously, putting up with the gap between CRM and OSS worlds has been a viable - though not optimal - strategy for most operators. But now that the telecommunications industry is undergoing the "communications and content over IP" transformation, service providers are starting to redesign their business models and to rethink the infrastructure. 
(WHITE PAPER) READ ABSTRACT |

CW Buyer's Guide: Customer Relations (CRM) by ComputerWeekly.com

October 2011 - (Free Research)
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Scribe Inside Track - Data integration and Migration Experts by Scribe Software Corporation

January 2011 - (Free Research)
Watch this video to learn about a subscription-based service from Scribe that gives you access to exclusive technical content and other tips and tricks that aren't included in standard documentation.If you're considering tools from Scribe, tune in now and learn more about the options for improved CRM integration. 
(VIDEO) READ ABSTRACT |

Return on Information: Adding to Your ROI with Google Enterprise Search by Google Search Appliance

March 2010 - (Free Research)
As enterprises continue to produce, store, and make use of business content, volume grows and the investment needed to manage complexity increases. Yet much of this content remains difficult to manage and access. Read this white paper to learn how Google search solutions can boost your bottom line in today's business climate. 
(WHITE PAPER) READ ABSTRACT |

Slash Document Archive Storage Costs up to 90% and Enhance ePresentment Performance by Xenos Group Inc.

February 2009 - (Free Research)
This White Paper is intended for Enterprise Architects, Senior Line of Business Managers, and Managers of Marketing, CRM, High Volume Output and Archiving. The challenges of handling the costs and achieving the customer retention benefits related to archiving and online ePresentment of High Volume Transactional Output are identified... 
(WHITE PAPER) READ ABSTRACT |

Expert tips for using text analytics to improve CRM by IBM

September 2011 - (Free Research)
In this expert e-guide you'll learn the key features of text analytics and how to use them to improve CRM. 
(EGUIDE) READ ABSTRACT |

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(ANALYST REPORT) READ ABSTRACT |

Ensuring Success with On-site Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. 
(WHITE PAPER) READ ABSTRACT |

Gartner: What CIOs should know about cloud‑based customer service by ComputerWeekly.com

November 2013 - (Free Research)
IT leaders and managers of customer support need to understand the limits of cloud-based CRM customer service and support software solutions, writes Michael Maoz, vice-president and distinguished analyst at Gartner. 
(ANALYST BRIEF) READ ABSTRACT |

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc.

October 2011 - (Free Research)
Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. 
(EBOOK)

Delivering Superior Customer Value in Communications Firms: Enabling Optimal Offer Creation for Service Providers by SAP America, Inc.

April 2009 - (Free Research)
For communications companies - whether focused on telecommunications services or media content - these are challenging times. Markets are saturated with new offerings, and margins continue to diminish. In response, communications service providers (CSPs) are concentrating on improving offers of voice, content, and data services. 
(WHITE PAPER) READ ABSTRACT |

Websites are Dead. Long Live Digital Presence by Limelight Networks, Inc.

October 2012 - (Free Research)
In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence. 
(WHITE PAPER) READ ABSTRACT |

E-Book: How to keep customers -- and keep them happy: High-return tactics for building customer loyalty by Microsoft

October 2011 - (Free Research)
This ebook is full of expert advice for implementing a successful customer experience management (CEM) plan. 
(EBOOK)

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company)

September 2006 - (Free Research)
This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 
(PODCAST) READ ABSTRACT |

Nine Real-World Results from Testing and Targeting by WebTrends (E-mail this company)

April 2013 - (Free Research)
In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. 
(WHITE PAPER) READ ABSTRACT |

The Future of Web Content Management by Ektron, Inc.

May 2011 - (Free Research)
When a content management team is no longer enough to successfully attract and retain customers, what does the future hold for content management? How does context fit into the picture? 
(WHITE PAPER) READ ABSTRACT |

Effectively Leveraging CRM Analytics by MicroStrategy Incorporated

March 2014 - (Free Research)
This expert e-guide discusses how to measure success with mobile, social, and analytics with a new set of metrics. Also, discover Forrester Research Inc. analyst Mike Gualtieri's four steps to developing a customer data management strategy that allows you to successfully leverage analytics. 
(EGUIDE) READ ABSTRACT |

Staples Case Study by IBM

September 2011 - (Free Research)
Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers. 
(CASE STUDY) READ ABSTRACT |

Sales Intelligence: The Secret to Sales Nirvana by IBM

January 2009 - (Free Research)
Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Taking Control with Marketing Optimization by WebTrends (E-mail this company)

April 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. 
(WHITE PAPER) READ ABSTRACT |

Unleashing Microsoft SharePoint Server 2010's Web Content Management Features with DocAve by AvePoint, Inc.

July 2011 - (Free Research)
This white paper discusses the requirements for dynamic websites in today's hyper-competitive business landscape, the case for utilizing SharePoint Server 2010 for WCM, and how AvePoint’s DocAveSoftware Platform enhances the native WCM functionality SharePoint offers. 
(WHITE PAPER) READ ABSTRACT |

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