KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

Steve Jobs, the man recognized as one of the business world’s most charismatic and organized presenters, was made to look disorganized when his WiFi network stopped working. The unexpected nature of Jobs’ bobble was what made it such a spectacle. This white paper is designed to be a lesson in avoidance. 

The recent surge in cyber attacks has forced organisations to align cyber security efforts across all of their operations, rather than focusing on IT, but CEOs now need to take the lead in protecting their organisations, this report from PwC argues. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

<p>Read this case study to learn about one biomedical research firm's search for more efficient backup and storage operations in today's data-intensive IT environments.</p> 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Voice remains the most important element within the broader mobile telecoms market; however several threats exist to this mainstay  of operator revenues.  Indeed, the role that voice plays in the telecommunications ecosystem  of the future will be very different from today owing to unprecedented structural, competitive and technology drivers. 

Turner Padget Graham & Laney, P.A., a Columbia, South Carolina-based law firm with five locations throughout the state sought to consolidate legacy servers, improve availability for remote users, boost storage capacity and implement a new disaster recovery DR/BC strategy. Read this case study to learn about their new Dell and VMware solutions. 

No, IBM is not going on the game show circuit, but IBM will make Watson’s full human language understanding deep question and answer system (DeepQA) available to healthcare in the near future for many use cases benefiting providers and payers. 

Entrusted with managing massive volumes of data, Santa Fe Partner's small IT staff knows the importance of security and data availability. Recently, they were looking for a file synchronization tool that would help the company manage market and transactional data as well as allow data transfer for DR. Read on to learn about the solution they chose. 

Watch this video to learn about the impressive array of benefits one company achieved through consolidation and virtualization.