This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Frequently, organizations that operate contact centers are faced with the challenge of working with inadequate telephony equipment. Frustrations range from having to get a few more years out of telephone equipment to having disparate systems. Read this white paper to learn about how contact centers can resolve these telecommunications complexities. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This white paper describes validated architectures for Dell | VMware™ virtual infrastructures. The Virtualization RA is intended to provide customers with an example basis to consider, evaluate, and select the Dell virtualization solution components that best fit their requirements. 

Today, technology provides tremendous, previously untapped opportunities for a carrier to enhance the experience of channel members and ensures greater productivity. This paper describes the challenges carriers face in the area of loyalty and the ways technology enables carriers to address common agent frustrations in unprecedented ways. 

Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. 

The purpose of this white paper is to highlight best practices of identifying and managing changes that might occur on a construction project, and provide a process to effectively manage changes on construction projects. 

In this podcast, SearchCRM.com sits down with Richard Snow, a contact center technology and strategy expert with Ventana Research, who shares tips on how to select the right hosted contact center provider, create the proper RFPs, craft airtight SLAs, and more. 

This paper illustrates that solutions exist today with a proven track record of success in helping companies make the transition to 100% electronic AR invoicing while satisfying their customers' needs. 

This webcast shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.