This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

Cleantech is emerging as a suitable alternative source of energy or a means of reducing  consumption of expensive resources, this report from Grant Thornton reveals. 

This paper shows the industry-wide acceptance of SIP and the recent advances of the open source software projects related to Voice over IP (VoIP). Read why the author firmly believes that the VoIP open source is still in its infancy, but its acceptance and product maturity will grow rapidly over the next few years. 

This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

This paper is the second in a two-part series exploring the innovation barrier – the point at which testing can no longer keep pace with development in the equipment manufacturing industry. It examines the innovation barrier’s symptoms – from slowdowns in development to mounting quality issues – and the potential impact on equipment manufacturers. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management. 

This report examines the people, process and technology supporting network equipment testing. It provides insight on how various companies measure the value testing delivers during release process. Voke. Inc, also provides recommendations on resolving the growing challenges for testing organizations. 

This report from Deloitte argues businesses are again investing in IT to provide the differentiation and innovation critical from their competitors despite the downturn.