Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This tutorial presents a framework and financial methodology for deciding whether an enterprise should replace its current "status quo" tape storage solution with a new "proposed" solution, and the economics related to that decision. 

Companies need to make significant investments in digital skills and technologies if they are to meet the needs of their customers, Booz&Co argues in this report. 

With new technologies—such as planning and analysis solutions powered by IBM Cognos® software—companies are automating the process, getting faster reports and data that fuel “what is” and “what if” scenarios. Read this paper to learn more. 

This week’s Computer Weekly asks what chancellor George Osborne's Budget means for the UK IT community and if he can deliver his goal to make Britain "the technology centre of Europe". Also you'll find the final part of our private cloud Buyer's Guide and we examine the options for choosing the right WAN optimisation strategy. 

This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

This paper examines how proven test data management capabilities can help you deliver reliable applications and achieve maximum business value from you application investments. 

This whitepaper explores new WLAN architectures and deployment models that have emerged which offer more options to help retailers get what they need while sticking to their budgets. 

Creating an accurate budget and schedule are essential for evaluating the progress and performance of your project. In this white paper, get tips for how you can develop and manage project baselines so that your projects are on time and within the budget. 

Most IT budgets work on the basis that 70% of costs go on operations, and 30% on innovation – but many IT managers would prefer that ratio to be reversed. Servers are often seen as an operational burden requiring costly management time, so how can you free up cost and time to allow more of your server budget to be spent on innovation? 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 

Despite the progress of the economy, IT budgets are still shrinking on an annual basis. Read this white paper to learn how companies are leveraging the cloud for software development and testing without stretching their budgets.