Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

The Boston Consulting Group shows how consumer tablets are creating new opportunities as the market grows and segments. 

In this paper, discover how performance metrics for P2P’s newly enhanced capabilities can evolve to formally codify the value of the function to enterprise goals such as customer satisfaction or working capital performance. 

SQL Server performance is highly dependent on how you configure your server's storage subsystems. With that in mind, this e-guide dives into a benefit/cost comparison of the increasingly popular solid-state drive (SSD) trend and explains some of the top mistakes people make when purchasing hardware for SQL Server. 

Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile phone for later redemption” at the point of travel, the music venue, the cinema etc. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time. 

In August 2011, Forrester Consulting surveyed over 200 leading IT firms in North America and Europe to answer the question, “What are the implications of expanding testing in development, and what does it mean to development quality?”. 

This summary of findings from Forrester Research will help shed light on how to evaluate, select and work with technology consultants on IT consolidation projects in order to pick just the right consulting resource for your particular application and challenge.