This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Retail consumers can now research purchases online and access customer support via social networking sites, and disgruntled consumers can now shop around on the Web and on mobile devices. Read this white paper to learn more about the drastically changing world of retail. 

Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile phone for later redemption” at the point of travel, the music venue, the cinema etc. 

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads. 

<p>Customers interested in purchasing blade servers must carefully assess the costs of implementing and maintaining these platforms. This expert e-guide presents a cost/benefit analysis of blade servers and explains why virtualization should be factored into investment decisions.</p> 

A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content. 

The digitisation index from Booz & Co reveals the business leaders and laggards in the digital technology and explains why it is vital to embrace it. 

This is the third piece in SearchUnifiedCommunications.com's three-part guide on collaboration products. This expert asset takes a deep dive into the requirements that should seal the deal in terms of final considerations when purchasing a collaboration solution. 

This paper will compare the projected five-year cost of ownership of the Dell DX platform against tape and network attached storage alternatives, and will examine many of the other important considerations that must go into any smart archiving platform purchasing decision. 

<p>Purchasing new hardware may seem counterintuitive to reducing data center power costs. But server upgrades can enable significant energy savings. Learn about various hardware configurations and their key performance characteristics here.</p> 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.