In the previous two Connecting Through Content studies, B2B marketers and business and technology buyers weighed in on content distribution, lead follow-up and more. This final study in the series examines what happens once that registration has been submitted — the critical point of the program’s success or failure. 

This is a podcast of the overview and key findings from the final study in the Connecting Through Content series. 

Check out this infographic from HP to get started on optimizing your mobile strategy. Find out the latest trends, discover key development steps, and get access to resources that can help you start adding business value through mobility today. 

This case study shows how The Kings County Area Public Transit Agency uses mobile applications to increase the effeciency of their rural transit vanpool program. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Global travel specialist STA Travel found that access to its website had slowed and that peaks in web traffic from promotional campaigns had become difficult to manage. The company turned to the Riverbed Stingray Traffic Manager to quickly improve the website’s performance and uptime, and provide a superior online experience for its customers. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

The company turned to the Riverbed® Stingray™ Traffic Manager for support. This cost-effective solution deployed quickly, improved the website’s performance and uptime, and provided a superior online experience for its customers. 

In spirit, both traditional and agile project delivery embody similar principles and practices that aim to deliver measurable results 

The Open Group IT Specialist Certification Program (the Program) is designed to validate the existence of those qualities and skills in a professional that enable the effective development, implementation, and operation of IT solutions. 

Check out this white paper to learn how the connected-requirements approach serves as the framework for the use of products and technologies that are designed to allow you to optimize team performance, align the development process with your organization's business goals and meet auditing and regulatory compliance requirements.