Access this white paper to discover 8 reasons to consider video conferencing and 12 tips for improving the success of the video conferences you hold. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Virtual collaboration and online meeting technologies are advancing SMBs’ reach without huge investments, thus allowing them to not only save costs and land more sales but to better educate consumers and business partners. 

Web collaboration solutions are emerging as one of the building blocks of those applications. 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

E-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size. 

<p>Increased travel costs have led many companies to look into collaboration technology for their organizations. This white paper examines the key capabilities of these tools and discusses the server architecture required to support them.</p> 

This report from Cisco provides insight into the mindset, expectations and behaviour of the world's next generation of workers and what this will mean for businesses in preparing to accommodate the demands of this workforce. 

There is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group. 

As more and more human activity moves online, it is easy to think that geography no longer matters—surely the internet is without borders? Whilst in some cases this is true, more often than not online activity spills over into the real world. 

An increasing number of organisations are considering how online communities and team workspaces can help them be more collaborative both internally and externally with customers and partners. If you’re thinking about, or have already started developing a strategy for an online community. 

Hosted unified communications and collaboration (UC&C) helps organizations deploy collaboration tools to their workers more quickly and efficiently than premise-based solutions. This whitepaper explores the benefits of hosted UC&C, how to get started, what to look for in a solutions provider, and more. 

<p>In this exclusive E-Guide from SearchUnifiedCommunications.com, learn more about the intelligent network and how telepresence and visual collaboration is changing the modern enterprise. Uncover the extranet and desktop video requirements driving 2012 telepresence trends and how the iPad is changing enterprise video-conferencing strategies.</p>