The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

In May, 2010, Verizon Wireless told investors at Barclays Capital media and technology conference in New York that it expected to offer customers who signed up for its 4G services monthly “buckets” of data. 

This e-guide features two reports from the latest TDWI conference in Savannah, GA. Read  on to learn MDM advice and best practices from leading companies including Hallmark Cards Inc., Sallie Mae, National Instruments, Harvard Pilgrim Health Care and more. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This white paper provides a technical overview of Oracle Real Application Clusters 11g Release 2 with an emphasis on the features and functionality that can be implemented to provide the highest availability and scalability for your enterprise applications. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

Access this brief white paper for a case study on how Load Trail improved its customer relationships and lowered labor costs with a new ERP software system. 

Big data can present big problems. Just ask expert Wayne Eckerson, who takes some time in this first installment of a two-part video series to discuss the common issues surrounding the management of big data growth in a data warehouse. Learn why big data is more pivotal than ever, how you can gain a competitive advantage by analyzing it and more.