The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This week’s Computer Weekly contains an exclusive interview with JP Morgan COO India Gary-Martin about juggling multiple legacy IT systems while keeping the merchant bank compliant. We also look at how near-field communications technology promises to revolutionise consumer spending and we ask whether 2012 could be the year that APM becomes vital? 

This report from Ovum warns that enterprises need to recognise that they will need to move to IPv6, even if they have IPv4 addresses available. They should treat IPv6 like any other disaster recovery plan. 

Having Internet in the workplace – while a necessary feature – can cause two serious challenges: employee inefficiency and security threats. Rather than revoking Internet privileges, discover how you can properly manage and monitor Internet use, preventing these two issues. 

Dell storage helped Navicure reduce disaster recovery site deployment time by 75 percent and automated the planning, testing, and deployment of a disaster recovery solution using VMware® SRM software and Dell EqualLogic SRM Adapters.