This week’s Computer Weekly kicks off our Buyer's Guide to private cloud. It also contains our RSA conference coverage of the latest IT security trends and the future for Microsoft's Trustworthy Computing initiative. And we discuss the role of apprenticeships in encouraging more young people to work in IT. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now. 

IRMC used VMware Virtual Desktop Infrastructure to virtualize its call center operations and support multiple call centers from a central data center, reducing IT costs while improving flexibility and competitiveness. 

This six-page Computer Weekly Buyer's Guide to cloud networking highlights the factors CIOs and senior IT professionals need to consider as they plan their networking  strategies. 

This IDC white paper considers the concept of desktop virtualization, specifically as made available by VMware’s VDI and ACE. The document also considers the benefits and limitations of these technologies as well as the best use cases for each, exemplified through user case studies. 

This case study provides insight into a business products company that needed to find a way to integrate their e-commerce strategy with their existing enterprise resource planning (ERP) system. Learn how they were able to seamlessly manage their order statuses, histories, customer items, and more alongside their ERP software. 

This paper begins with a discussion of the challenges that SMBs face in managing and supporting the IT solutions they need to run their businesses and examines the obstacles they face trying to effectively meet service management objectives. 

This special eight-page indepent report from Computer Weekly, packed with graphs and diagrams, is essential reading for anyone doing business, or thinking of doing business with EMC. 

This week’s Computer Weekly, we talk exclusively to Tesco CIO Mike McNamara about why the UK's biggest retailer is spending £150m on its online business. And, with the London 2012 Olympics only weeks away; we look at how IT testing is progressing. 

With the growth of virtual server deployments come new challenges to effectively protect virtualized data sets. Traditional backup and recovery methods become less effective as the virtual infrastructure scales, creating the need for more scalable…