In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 

In this week's Computer Weekly, we examine the economic benefits of plans to release more government data for wider re-use by software developers. We announce the winners of our Social Media Awards, and hear what the IT industry thinks of the new UK cyber security strategy. Download the new issue now. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

In this week's Computer Weekly, we talk to the British Library about the enormous storage challenges of digitising its printed archive; we examine the state of the UK IT jobs market and the skills that are most in demand by employers; and we look at case studies of the best virtualisation projects. Download the new issue now. 

The Economist Intelligence Unit reviews changing expectations for technology and assesses their implications for  CIOs, the IT function and the business. 

In this week’s issue of Computer Weekly, we look at the future of computer science education now the government has scrapped the current ICT curriculum, and what this means for the IT industry. We talk to an early adopter of the government G-Cloud plan; and we examine the key challenges for network architects. Download the new issue now.