Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

The Smartphone market is characterised by increasing competition on one hand and healthy growth prospects in the medium-term on the  other. Barriers to entry are high for most players, owing to the global nature of the  mobile industry and the consequent financial strength required to enter the market. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Voice over Internet Protocol is the future of enterprise telecommunications. Find out if VoIP is the right choice for your company right now. Discover the benefits VoIP has to offer and how to overcome potential pitfalls during deployment. 

This paper discusses several key differences between closed and open source software vendor management, providing advice for managing your deployments and investments in open source technologies. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Organizations that want to enter the market for a new human capital management (HCM) solution are faced with the challenge of making an informed decision about new vendors. This white paper provides advice on how to uncover an efficient, cost-effective HCM solutionswith the top 10 questions organizations should be asking. 

As a Disk Backup Champion, ExaGrid received the highest rating from Info-Tech Research Group for its exceptional product architecture and overall vendor score highlighting the company’s ‘exemplary’ strategy and strong viability, reach and channel. Read on to learn more. 

In this podcast, Ray Wang, Vice President at Forrester Research, offers insight on how to build a business case for enterprise resource planning (ERP) during the economic downturn - and save money in the process. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

During past economic slowdowns companies didn’t plan ahead to safeguard the ability to grow profitably. While the current economic downturn shows a need to reduce costs, many SMMs are also pursuing growth. They’re responding to market pressures and rising costs by targeting IT solutions like industry-specific ERP to set the stage for future growth.