The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

This white paper details five actual business rule management systems deployments, providing a before and after view for each credit and lending application. 

This week’s Computer Weekly examines the growing threat from smartphones being targeted by hackers and viruses as the devices are increasingly used for work. Hospitality giant Mitchells & Butlers talks about its migration to the cloud and the CIO of Airbus discusses his IT priorities and how he spends €500m a year on IT. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Arnold Worldwide is a Boston-based global advertising agency. They needed to replace its existing SAN with virtualized storage. Read this case study to learn how Arnold successfully addressed their DR and scalability needs, but also reduced its data center footprint and slashed its power and cooling costs. 

This expert e-guide discusses mobile sales strategies and sales performance management software and provides best practices in both areas. 

In this SAPinsider Special Report on Business Intelligence, you will find insights on the market drivers for this BI revolution, and what it all means for SAP customers. The article also features SAP ecosystem partners highlighting how SAP customers can unleash the power of information to truly innovate their business. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

It’s common today to use private addressing within an Autonomous System (AS), a collection of routers and subnets under a common administrative domain. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.