White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Companies running SAP get the importance of middleware in connecting applications – but many don’t realize that the data in those applications is often insecure. Read this white paper to discover the 5 ways that Managed File Transfer ensures that data exchanges within your company and with trading partners are secure from transmission to delivery. 

This paper is the second in a two-part series exploring the innovation barrier – the point at which testing can no longer keep pace with development in the equipment manufacturing industry. It examines the innovation barrier’s symptoms – from slowdowns in development to mounting quality issues – and the potential impact on equipment manufacturers. 

Companies worldwide are affirming the value of archiving as a best practice for managing data growth, completing faster application upgrades and much more. Inside this white paper, learn how archiving can help support data retention compliance initiatives and mitigate risk for audits and electronic discovery requests. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Many companies' IT operations could function at a higher level but they lack proper management. Read this paper now to learn how you can use business intelligence (BI) and applied analytics to improve your IT operations processes. 

This paper is about using information management software from Business Objects, an SAP company, for SAP data migration projects, either for upgrades from one version of SAP to a newer one, or from other environments to SAP. 

Data will be at the heart of decision-making as companies return to growth and the public sector looks for greater efficiency. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

In this white paper, Baseline Consulting’s Jill Dyché discusses how the data conversation is changing from philosophical questioning to hard-core tactics, from "What do we need?" to "Where do we start?" Read this white paper to learn more. 

Exchange Server 2007 changed the way your communications infrastructure operated forever, delivering a potent and powerful e-mail engine. And with Exchange Server 2010, Microsoft’s upped the ante, delivering a more powerful feature set and functionality. But does all of this mean bigger management headaches? 

Read this insightful white paper now and learn how a data warehouse accelerator can help you swiftly decipher patterns, predict future trends and improve the overall performance of your warehouse while also minimising manual tuning. 

Enterprise services management has greatly changed over the years. Read this white paper to get a grasp on the latest architectural, design and functional changes.