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LiveRail Implements Infobright and Hadoop for Video Advertising Analytics by Infobright, Inc.

December 31, 2011 - (Free Research)
This brief case study describes how LiveRail, a provider of solutions for enabling and enhancing the monetization of Internet-distributed video, leveraged two complementary technologies in order to provide customers with fast access to their advertising data for reporting and analysis. 
(CASE STUDY) READ ABSTRACT |

A Shortcut Guide to Virtualization and Service Automation by Hewlett-Packard Company

October 2008 - (Free Research)
This Shortcut Guide to Virtualization and IT Service Automation provides an insightful overview of virtualization and IT Service Management. It helps demystify virtualization and helps you determine if virtualization is right for your environment. 
(WHITE PAPER) READ ABSTRACT |

Computer Weekly - 7 February 2012: IT investment priorities by ComputerWeekly.com

February 2012 - (Free Research)
In this week’s Computer Weekly, we examine exclusive research into the investment priorities of UK IT decision-makers, which shows virtualisation, Windows 7 and security as the top areas for spending this year. We analyse the changing nature of database architecture; and the BBC’s Chief Technology Officer talks about IT plans for the broadcaster. 
(EZINE) READ ABSTRACT |

Mobile Web 2.0 - opportunities in advertising and presence-based services by ComputerWeekly.com

December 2010 - (Free Research)
The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain. 
(WHITE PAPER) READ ABSTRACT |

5 Keys to Success with Internet TV by Brightcove

June 2008 - (Free Research)
The Brightcove Internet TV platform supports all five pillars of an online video strategy and a wide variety of approaches to implementing each pillar. 
(WHITE PAPER) READ ABSTRACT |

Employing the most effective advertising in a changing market by Sprint

April 2011 - (Free Research)
In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services. 
(WHITE PAPER) READ ABSTRACT |

Addressable Advertising Opportunities for Network Operators by Motorola, Inc.

December 2008 - (Free Research)
This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application by Alteryx, Inc.

January 2011 - (Free Research)
Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting. 
(CASE STUDY) READ ABSTRACT |

Digital Billboard Advertising - New Life for a Classic Medium by Motorola, Inc.

March 2009 - (Free Research)
Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits. 
(WHITE PAPER) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

May 2006 - (Free Research)
Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 
(WEBCAST) READ ABSTRACT |

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)

July 2006 - (Free Research)
This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 
(PODCAST) READ ABSTRACT |

Case Study: Inland Custom Publishing Group by Pitney Bowes Business Insight

March 2009 - (Free Research)
With the help of Pitney Bowes MapInfo's mapping capabilities, Inland Custom Publishing was able to expand their portfolio with a new magazine targeting a local high income audience with local and regional content. Read this case study and learn how the publishers can now provide a balance of stories covering topics like local dining and the arts. 
(CASE STUDY) READ ABSTRACT |

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element

January 2008 - (Free Research)
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. 
(WHITE PAPER) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company)

October 2005 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 
(WHITE PAPER) READ ABSTRACT |

Super Bowl XLVIII: The Social Story by Oracle Corporation

April 2014 - (Free Research)
Access the following white paper to uncover some of the most powerful ways brands used social media channels to magnify their investment before the big game. Gain insight on how to keep up pace using different facets of social media, what works, why it works, and how you can get started. 
(WHITE PAPER) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

The End of Advertising as We Know It by IBM Line of Business

February 2008 - (Free Research)
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper. 
(WHITE PAPER)

Skills Forecast: Big Data Analytics by ComputerWeekly.com

February 2013 - (Free Research)
This report analyses the projected demand for IT professionals with Big Data Analytic skills in the UK over the next five years. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Case Study: Arnold Worldwide Enjoys Cost Savings and Scalability by Dell, Inc.

November 2011 - (Free Research)
Arnold Worldwide is a Boston-based global advertising agency. They needed to replace its existing SAN with virtualized storage. Read this case study to learn how Arnold successfully addressed their DR and scalability needs, but also reduced its data center footprint and slashed its power and cooling costs. 
(WHITE PAPER) READ ABSTRACT |

Transforming customer service with business analytics by IBM

August 2013 - (Free Research)
This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience. 
(WHITE PAPER) READ ABSTRACT |

22 November 2011: Read the latest issue of the UK’s leading technology publication, where we analyse the latest technology news and what it means for IT managers. by ComputerWeekly.com

December 2011 - (Free Research)
In this week’s Computer Weekly, we talk to the British Library about the enormous storage challenges of digitising its printed archive; we examine the state of the UK IT jobs market and the skills that are most in demand by employers; and we look at case studies of the best virtualisation projects. Download the new issue now. 
(EZINE) READ ABSTRACT |

How to Win Customers and Build Trust Online: What smart companies are doing to build trust and use it to create competitive advantage online by VeriSign EMEA

February 2011 - (Free Research)
If you can make your site more trustworthy, you can turn customer concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper. 
(WHITE PAPER) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

How to Get Ahead in IPTV: A Guide to Setting up an IPTV Service by Alcatel-Lucent

February 2007 - (Free Research)
Internet Protocol Television (IPTV) is a cutting edge mass-market technology. This paper gives advice and lessons learned by the key successful IPTV service providers in 2007. This is also a useful introductory guide for companies considering IPTV. 
(WHITE PAPER) READ ABSTRACT |

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