White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Companies running SAP get the importance of middleware in connecting applications – but many don’t realize that the data in those applications is often insecure. Read this white paper to discover the 5 ways that Managed File Transfer ensures that data exchanges within your company and with trading partners are secure from transmission to delivery. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges. 

The white paper explores the fundamentals of automated software testing, explains how such an endeavor is actually an investment for a company, and details how a company can get a return on their investment. 

In this white paper, Baseline Consulting’s Jill Dyché discusses how the data conversation is changing from philosophical questioning to hard-core tactics, from "What do we need?" to "Where do we start?" Read this white paper to learn more. 

This case study describes how one company was able to leverage desktop and application virtualization to meet extreme mobility requirements while gaining additional benefits such as increased security, more efficient maintenance, centralized information and more. 

This paper examines how SharePoint 2010 is a sophisticated enterprise-level collaboration platform. Whether it’s creating wikis and micro-blogging, or document sharing and project management, SharePoint 2010 allows organizations to take collaboration to an entirely new level. 

Dell's Fluid Data technology can help you overcome the challenges created by rapid data growth. With innovative technologies like automated tiered storage, thin provisioning and storage virtualization, Compellent can help you create a greener data center with a positive impact on your bottom line and the environment. 

<p>Read this white paper to learn the main reasons why companies are moving HR applications to the cloud and how they are evaluating their cloud options. Also discover the differences between cloud vs. on-premise strategies and the benefits of each.</p> 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 

<p>Read this white paper to learn how many companies have been able to eliminate the inconsistency associated with objective performance, pay, and promotion decisions by calibrating employee ratings across the enterprise. Become aware of the challenges involved and how find tips on how to overcome them.</p>