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Selling to the C-Level: How to Convince Company Leaders to Buy by ZoomInfo November 09, 2009 - (Free Research) This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call.  (WHITE PAPER) READ ABSTRACT |

Commodity Coding: Code It or Buy (Too Much of) It by DataFlux Corporation November 02, 2009 - (Free Research) This paper will present you with all the information needed to make an educated decision on whether to commodity coding is right for your organization and it will help with choosing the commodity coding that fits your company.  (WHITE PAPER) READ ABSTRACT |

The Last Software You'll Ever Buy? The CRM Platform as Development Platform by Pivotal CRM, a CDC Software solution November 18, 2009 - (Free Research) Can't decide whether to build or buy a CRM system? This podcast presents a third solution that is an application development platform that provides the building blocks for faster, cost-effective application development that achieves a better fit for your business’ processes.  (PODCAST) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) October 2005 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (WHITE PAPER) READ ABSTRACT |

Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (PODCAST) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (WHITE PAPER) READ ABSTRACT |

Reducing Backup Volume: Key Ways your Organization can Save by Quantum Corporation October 2008 - (Free Research) This case study explains how Quantum DXi3500 Saves Virtual Iron Time & Money with 95% Reduction in Backup Volume and Saving $12,000 annually on tape media costs.  (CASE STUDY) READ ABSTRACT |

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis by SAP AG June 2009 - (Free Research) There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession.  (WHITE PAPER) READ ABSTRACT |

Automation on Demand: Creating an Efficient and Cost Effective AP Solution by Esker Inc. July 2009 - (Free Research) This paper presents a solution that leverages comprehensive document process automation to deliver the advantages of paperless invoice processing as an on-demand service. It highlights the opportunity to shift ROI from the project level to the document level (capital versus operational expense) and realize automation benefits immediately.  (WHITE PAPER) READ ABSTRACT |

Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars (E-mail this company) September 2005 - (Free Research) The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.  (WEBCAST) READ ABSTRACT |

Worst Practices in SOA Implementation: Why Service-Oriented Architectures Fail by Information Builders Inc. (E-mail this company) October 2007 - (Free Research) Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices.  (WHITE PAPER) READ ABSTRACT |

How to Embrace CRM and Make it Succeed in Your Organization by SYSPRO October 2009 - (Free Research) This White Paper shows you how the Customer Relationship has changed and what companies are doing to secure those customers.  (WHITE PAPER) READ ABSTRACT |

Justifying Your Technology Investments Through ROI by KnowledgeStorm Webinars (E-mail this company) April 2004 - (Free Research) As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators.  (WEBCAST) READ ABSTRACT |

CRM Your Salespeople Will Love by Oracle Corporation September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Considerations for IT by Google Apps December 2009 - (Free Research) Read this transcript of the 'Considerations for IT' podcast to learn why companies have chosen Google Apps to improve their IT infrastructures. Learn which technical and business factors drove one company to adopt this technology. Determine how this technology can be used in your IT environment to improve Web application performance.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Google Apps - Considerations for IT by Google Apps December 2009 - (Free Research) Tune into this expert podcast to learn why companies have chosen Google Apps to improve their IT infrastructures. Learn which technical and business factors drove one company to adopt this technology. Determine how this technology can be used in your IT environment to improve Web application performance.  (PODCAST) READ ABSTRACT |

Taking Control: Consolidation Can Help You Take Control of the Server Room by CDW Corporation September 2009 - (Free Research) Server sprawl creates a serious financial and efficiency leak at many organizations. Consolidation can help ease management requirements and reduce costs. Read this whitepaper to learn how to take control of server sprawl with a server consolidation solution.  (WHITE PAPER) READ ABSTRACT |

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM October 2009 - (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.  (PODCAST) READ ABSTRACT |

Case Study: Shift to Blades Speeds Up and Simplifies IT by Dell India February 2009 - (Free Research) Read this paper to learn how Precision Automation and Robotics India Ltd reduced server footprint by 50 percent and energy costs by 30 percent by implementing an infrastructure based Dell™ PowerEdge™ blades running virtualization and Dell/EMC SAN array.  (CASE STUDY) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG August 2007 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.  (WHITE PAPER) READ ABSTRACT |

Eight Questions to Ask When Considering an All-in-One Data Protection Solution by i365, A Seagate Company November 2009 - (Free Research) Many administrators who oversee their organization’s backup and recovery are considering an all-in-one data protection (DP) solution. There are eight things to consider before you make your decision on which solution to purchase and this white paper explains them.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Buying Your BI Solution from Your ERP Vendor: Strategic Business Enabler or IT Convenience? by IBM October 2009 - (Free Research) This presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.  (CASE STUDY) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

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