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Tips from the Trade - Competing on Web Analytics by SAS Institute Inc. May 05, 2010 - (Free Research) How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.  (WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation July 2006 - (Free Research) Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.  (WHITE PAPER) READ ABSTRACT |

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRM August 2010 - (Free Research) Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.  (EBOOK) READ ABSTRACT |

IDC Vendor Profile: CommVault Gains Market Share and Continues to Outperform Storage Software Markets by CommVault Systems, Inc. February 2010 - (Free Research) Over the past five years, the storage software industry has faced consolidation. Large incumbents have acquired innovative technology from start-ups and emerging companies. CommVault Systems (CVLT) is a data and information management software provider challenging traditional incumbents.  (ANALYST REPORT)

Special report on EMC by ComputerWeekly.com November 2011 - (Free Research) This special eight-page indepent report from Computer Weekly, packed with graphs and diagrams, is essential reading for anyone doing business, or thinking of doing business with EMC.  (ESSENTIAL GUIDE) READ ABSTRACT |

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc. January 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.  (WHITE PAPER) READ ABSTRACT |

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth by SAP America, Inc. September 2010 - (Free Research) This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.  (WHITE PAPER) READ ABSTRACT |

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.  (WEBCAST) READ ABSTRACT |

Magic Quadrant for Marketing Resource Management by Unica Corporation - An IBM Company February 2011 - (Free Research) This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.  (WHITE PAPER) READ ABSTRACT |

Avon Products: Avon gets a Training Program Makeover With SpringCM by SpringCM March 2011 - (Free Research) Avon employs more than 5 million independent representatives - all of whom must receive in-depth, up-to-date training to ensure Avon’s continued success as the largest direct marketer on the planet. So when Avon sought to makeover its training program, it chose to go the SaaS route in order to implement it quickly with minimal support requirements.  (CASE STUDY) READ ABSTRACT |

A Buyer's Guide for Software Companies Considering On-demand Financial Applications to Meet Their Business Requirements by Intacct Corporation July 2008 - (Free Research) The movement to a Software as a Service (SaaS) model is placing pressure on software vendors. This paper examines the trends which are transforming the software industry and independent Software Vendors to leverage on-demand financial applications.  (WHITE PAPER) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar by Citrix Online March 2009 - (Free Research) This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.  (CASE STUDY) READ ABSTRACT |

SAP® Custom Development: Meeting the Needs of Utilities Companies by SAP America, Inc. September 2010 - (Free Research) This paper explains how to stay ahead of the competition you need software solutions that support your unique business processes. The SAP® Custom Development organization offers utilities companies a comprehensive, flexible range of custom development services that transform your unique challenges into innovative solutions and business success.  (WHITE PAPER) READ ABSTRACT |

Pitfalls to avoid in SAP order management by Esker Inc. April 2012 - (Free Research) In this expert e-guide, readers will learn about pitfalls to avoid in order management, as well as how to take advantage of financial tools within the system.  (EGUIDE) READ ABSTRACT |

Staples Case Study by IBM September 2011 - (Free Research) Staples set the bar for the office superstore when it first opened its doors in 1986. It now has the second-largest Internet retail revenue in the world with $10.2 billion in 2010 sales, 43% of the company's total revenue. This paper details how Staples delivered a much more personalized shopping experience to its online customers.  (CASE STUDY) READ ABSTRACT |

Closing the print security gap by ComputerWeekly.com November 2011 - (Free Research) This report provides an overview of the inherent risks when operating an insecure print environment and discusses the current market landscape while recommending some best practices for adopting an integrated information and print security strategy.  (WHITE PAPER)

An Introduction to the World Digital Asset Management Market by EMC Corporation March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.  (WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.  (WHITE PAPER) READ ABSTRACT |

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration by Scribe Software Corporation August 2012 - (Free Research) Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.  (WHITE PAPER) READ ABSTRACT |

Converting Service Calls into Sales with Real-Time Offer Management by SAP America, Inc. July 1967 - (Free Research) Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. In this paper learn how with real-time offer management applications, can help leverage customer information.  (WHITE PAPER) READ ABSTRACT |

Putting Data to Work for Mid-Market Companies by Quest Software, now a part of Dell June 2012 - (Free Research) How is your mid-market competition leveraging business intelligence (BI) to their advantage? What do you need to know about the BI products and services available to mid-market organizations? Read this white paper to get an introduction to leveraging BI in your organization.  (WHITE PAPER) READ ABSTRACT |

Infor Epiphany Social Commerce Solutions by Infor December 2012 - (Free Research) This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative.  (WHITE PAPER) READ ABSTRACT |

Computer Weekly – 26 March 2013: How to be a winner with business analytics by ComputerWeekly.com March 2013 - (Free Research) In this week's Computer Weekly, we look at IBM's work with England's rugby team and Premier League football on how business analytics can improve the chances of winning at sport. We find out the issues to consider when negotiating cloud contracts. And we examine how software-defined networking will automate network management. Read the issue now.  (EZINE) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.  (WHITE PAPER) READ ABSTRACT |

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