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Tips from the Trade - Competing on Web Analytics by SAS

May 05, 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. 
(WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation

July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction. 
(WHITE PAPER) READ ABSTRACT |

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Measuring, Monitoring and Improving Customer Experience by OpenText

September 2013 - (Free Research)
This E-Guide focuses on how companies can address CEM challenges and take steps to improve the overall customer experience. 
(EGUIDE) READ ABSTRACT |

Competitive Analysis of Market Leaders in Data Modeling: PowerDesigner, ERwin and ER/Studio by Sybase, an SAP company

June 2009 - (Free Research)
Read this paper to learn all the factors you need to consider when choosing a data modeling tool. You will learn about the different model types and how each tool measures up to the demanding needs of your company today and in the future. This paper will lay out all the information you need to make a clear decision on data modeling today. 
(WHITE PAPER)

Measuring, Monitoring, and Improving Customer Experience by IBM

March 2014 - (Free Research)
In this SearchCRM.com expert e-guide, find insights from leading organizations and industry authorities to help you address the challenges of monitoring and measuring your CEM strategy. Also inside, find 10 steps for improving your customer experiences. 
(EGUIDE) READ ABSTRACT |

Survey insights: Marketing's impact on the customer experience by IBM

August 2013 - (Free Research)
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance. 
(WHITE PAPER) READ ABSTRACT |

What Senior Management Needs to Know and Do About the Customer Experience by Verint Systems

October 2011 - (Free Research)
Enhance your company's customer experience with this advice from Kathleen M. Peterson, Founder and Chief Vision at Officer Power House Consulting. 
(WHITE PAPER) READ ABSTRACT |

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc

August 2008 - (Free Research)
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. 
(WHITE PAPER) READ ABSTRACT |

The EMA All-Stars in Enterprise Systems Management for 2008 by CA Technologies.

March 2008 - (Free Research)
Analyst firm EMA has released the results of their first ever All-Stars in Enterprise Systems Management for 2008 report, covering 18 different systems management disciplines. 
(WHITE PAPER) READ ABSTRACT |

HP Business Service Management by Hewlett-Packard Company

February 2011 - (Free Research)
HP Business Service Management solutions enable your IT organization to monitor and maintain the health of the key business services and processes it supports, and to make improvements to those processes to better support the business. 
(WEBCAST) READ ABSTRACT |

Overcoming the insight deficit by ComputerWeekly.com

September 2011 - (Free Research)
Learn how you can empower your employees to make the most of big data and data analytics in this executive guide from the Corporate Executive Board. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Customer Experience Exchange E-Zine: Taking a swing at social CRM by SearchCRM

May 2012 - (Free Research)
This edition of the CEM e-zine examines the role social media can play in your company. Learn how Major League Baseball is capitalizing on this revolution to fill its stands even during the darkest of times of the season, why Pinterest is such a success and how Dell measures it's social media success by tracking 22,000 daily online comments. 
(EZINE)

Measuring the Business Impact of Support by Citrix Online UK

July 2010 - (Free Research)
Customer support has long been a business mainstay. Yet, the business impact of support is seldom measured - despite the influence of support on higher revenue, customer satisfaction and increased productivity. This new ServiceXRG white paper explores the importance of quantifying the impact of support on your business. 
(WHITE PAPER) READ ABSTRACT |

Performance Management and Business Intelligence: A Power Combination by BeyeNETWORK

August 2010 - (Free Research)
Since the beginning of the industrial age, company leaders and managers have sought to predict, plan, and control company performance. This recent research conducted by DecisionPath Consulting examines the adoption of BPM and BI to drive performance and profits. 
(ANALYST REPORT) READ ABSTRACT |

Solution Spotlight: Measuring, Monitoring and Improving Customer Experience by IBM

January 2014 - (Free Research)
In this e-guide, our experts sit down with Forrester analyst Zach Hofer-Shall and other industry authorities as they explore how you can address the challenges of CEM. Also inside, find 10 tips for improving customer experiences. 
(EGUIDE) READ ABSTRACT |

Building a Best-Run Finance Organization by SAP America, Inc.

June 2008 - (Free Research)
This SAP Executive Insight examines the changing role of the finance organization in today's business environment. Further, it describes how companies can develop best-run finance organizations. 
(WHITE PAPER) READ ABSTRACT |

Measuring Community Health with Indicee Analytics by Indicee

March 2014 - (Free Research)
The e-book provides examples of what to measure to ensure healthy, engaged communities, and how to measure it using analytics. Also included is a re-cap of the location for the full framework. 
(EBOOK) READ ABSTRACT |

Procurement Lessons Learned from the Economic Downturn (SAP Insider Article) by SAP America, Inc.

September 2011 - (Free Research)
Read this paper to discover the top four tactics employed by best-in-class companies of varied sizes and industries to elevate procurement proficiencies in today's recalcitrant economy, along with the metrics they use to measure their success. 
(WHITE PAPER) READ ABSTRACT |

Global Trends in Sustainability Performance Management by SAP America, Inc.

June 2010 - (Free Research)
This paper will present an overview of the changing landscape as companies develop practices and processes to measure their performance as sustainable enterprises. It will examine the complex new drivers of sustainability reporting, as well as the rapidly changing legislative environment that will make reporting mandatory, not voluntary. 
(WHITE PAPER) READ ABSTRACT |

The Alignment-Focused Organization: Bridging the Gap Between Strategy and Execution by SAP America, Inc.

November 2007 - (Free Research)
Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution. 
(WHITE PAPER) READ ABSTRACT |

Making Service and Support Your Revenue Engine: The Initiative That’s Too Important to Delay by Consona Corporation

June 2011 - (Free Research)
The value of service and support is hidden in a fog of metrics—measures that link monitors and bulletin boards, populate binders, fascinate managers, annoy employees, and ultimately mislead us about the business. Read this whitepaper and discover the real value of support is the revenue it protects and creates. 
(WHITE PAPER) READ ABSTRACT |

Mobile Device Data Protection: Key Findings and Players in the Market by SearchSecurity.com

June 2013 - (Free Research)
This E-Guide explores the risks associated with BYOD and quantifies the costs of a lost device, from both a cost and security standpoint. 
(EGUIDE) READ ABSTRACT |

Measuring Social Media Marketing by Oracle Corporation UK Ltd

February 2014 - (Free Research)
Consult the following research brief to uncover what it takes to measure social media in a way that can deliver actionable insights to drive higher business value. Discover what to track, why, and what other successful businesses are doing to get the most out of social media. 
(WHITE PAPER) READ ABSTRACT |

Service and Support: Made to Measure Using Consona Analytics as a Roadmap to Success by Consona Corporation

October 2009 - (Free Research)
Management 101 tells us that success in business starts with setting goals and measuring progress toward them. Service and support success requires that all stakeholders know where they’re going and how they’re doing. 
(WHITE PAPER) READ ABSTRACT |

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